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Furniture World Articles

All of the Furniture World Magazine Articles that have also been published online can be found here. Select a year to begin browsing the articles.

Articles published in 2007

14 Things Furniture “Guys” Don’t Know About Women  - 12/31/2007

Informative and humorous look at the ways our male dominated industry is missing out on really connecting with our target customers.

Discover Your Retail DNA - Part 5  - 11/9/2007

Seven ways are presented to keep your store looking fresh and make your offerings more relevant... on a budget!

Markdown Strategies That Work!  - 11/9/2007

Part 4 of the Dynamic Inventory Management Series presents the Five Golden Markdown Steps. This efficient markdown system has a considerable impact on profitability and cash flow because it greatly increases turns, improves gross margin, sales and cash flow.

Turning Retail INSIDEOUT  - 11/9/2007

Retailer finds that having a small showroom isn’t a hindrance to sales success. INSIDEOUThomestore reaches out to customers using marketing and innovative programs to literally turn their store inside-out.

Tips For Moving Oddball Inventory  - 11/9/2007

If a piece is clearance, then technically, you are getting whatever you can for it, right? Well, why not consider other more profitable options?

The Seven Lost Ad Secrets - Part 2  - 11/8/2007

Targeting your message to "Boomers" and "Seniors" because that's where the buying power is.

Decorating School Crash Course -Part 4, Focal Points  - 11/8/2007

Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Decorating with Focal Points Seminar for your customers and prospects.

Who’s Afraid Of The Big Blue & Yellow Box  - 11/8/2007

So IKEA just announced it’s coming to your town next Fall. Great, just enough time to plan your “Going Out of Business Sale”. Hey, with the soft economy and your shrinking margins, the opening of a 400,000 square-foot IKEA store should just about sound the death knell on your business future, right?

Double Store Traffic-Part 5: Hispanic Marketing  - 9/14/2007

Even if you don’t speak Spanish and don’t have any bilingual staff, you can boost traffic and sales by addressing the growing and affluent Hispanic or Latino market.

Staying Alive During Slow Times- Part 4  - 9/14/2007

A formal customer engagement strategy helps salespeople produce sales from those customers who should buy from you, but don’t.

Turn Your Repair Shop Into A Leather Profit Center  - 9/14/2007

Someone stands to profit from your damaged and defective leather furniture. That “someone” should be you!

Why 20% Inventory Is Too Much!  - 9/14/2007

You can escape the excess inventory trap before you become too entangled, or avoid it altogether if you understand the reasons why so many otherwise good companies get caught.

Upscale Retailing At Linley  - 9/14/2007

London based retailer creates and maintains a well deserved image through quality products, facilities and marketing.

Improve Your Hiring IQ  - 9/13/2007

Time spent recruiting, interviewing and hiring are critical to the continued health of any furniture business. Here are tips and tools you can use to find and hire better people.

Ask The LightingExpert: Halogen & Heat  - 9/13/2007

Contributing Editor & lighting expert Monte Lee tackles a tough lighting question posted to FURNITURE WORLD Magazine’s furninfo.com message board.

Delivery Survey 2007  - 9/13/2007

More than 400 readers participated in a FURNITURE WORLD Magazine/ furninfo.com survey on delivery problems and solutions.

Seven Lost Ad Secrets Updated For A Digital Age  - 9/13/2007

How new approaches to advertising can win friends, influence customers and make you money at a time of information overload.

Finding Figment: How To Stay Up For Your Next UP.  - 9/13/2007

It is possible to re-imagine, re-create, and re-define your professional life with each new “opportunity”.

Discover Your Retail DNA -Part 4: Store Exterior  - 9/11/2007

Support your brand building efforts with the biggest, most permanent billboard available - your store’s exterior.

Dynamic Inventory Management - Part 3  - 7/27/2007

Buyers, who aren’t involved in the inventory management process, produce lower GMROI. It is, therefore, critical that they become expert inventory managers and that their duties don’t end with the filing of a purchase order.

Staying Alive During Tough Times - Part 3  - 7/27/2007

Joe Capillo explains how the most effective and productive salespeople can return 30% or more of monthly Ups as be-backs. Why is it important to have a system to encourage this? Because these customers are 40% more likely to buy.

Double Your Store Traffic - Part 3  - 7/27/2007

Here’s a technique that can help you to demand higher prices, become an expert in your marketplace, create a relationship with customers and make them feel guilty for shopping at the competition.

The Secret Of Positive Sales Energy  - 7/17/2007

What actions can you take to connect with customers and keep performance on track when you feel unsettled and negative?

Sustainable Furniture Marketing - Part 3 Bedding  - 7/17/2007

The third in a series of articles that looks at sustainable furniture, ethics and organic furniture retailing. Three bedding retailers share their views on sustainable marketing. The new sustainable foams are discussed as is the problem of child labor in rug production.

Revisiting Management By Walking Around  - 7/17/2007

Is Management by Walking Around still relevant for retail furniture stores in a cyber-based culture?

2007 Retail Furniture Transportation Update  - 7/17/2007

Recent International Furniture Transportation and Logistics Council conference tracks trends and advances that will affect furniture retailers.

Decorating School Crash Course - Part 3 Style  - 7/9/2007

Decorating seminars help customers to solve problems, and they position you as a home furnishings expert. Margarett DeGange presents a script you can use to put on a Furniture Styles Seminar for your customers and prospects.

Rediscover Your Retail DNA - Part 3 Signage  - 7/3/2007

Part 3: How signage, graphics and environmental elements optimize communication and create an enhanced shopping experience

Staying Alive During Slow Times - Part 2  - 5/11/2007

Consumer research suggests that furniture retailers need to have a strategy to stay connected to customers throughout each of the five stages of the home furnishings purchasing process. Most stores fall down right at the beginning “planning” stage because that’s where consumers need more help than most furniture stores are set up to provide.

Big Boxes Of The Serengeti - Part 2  - 5/11/2007

Understanding the relationship between independent furniture retailers and the Big Box stores can help you to gain competitive advantage. It is one thing to intellectualize about the “survival” tension between predators and prey that helps stores remain quick, lean, and healthy. It is quite another to focus on increasing your agility and efficiency so that you can remain toward the front of your pack.

Sustainable Furniture - Part 2 - ABC Furniture  - 5/11/2007

The second in a series of articles that looks at sustainable furniture, ethical furniture and organic furniture retailing. ABC Furniture is unique in its comprehensive approach to ethical furniture retailing and savvy marketing.

The Code That Unlocks Customers’ Hearts & Wallets - Part 2  - 5/11/2007

Dr. Rapaille’s Culture Code ideas can be used to lift home furnishings advertising and point-of-purchase efforts to new levels of cost-effectiveness. This article will show you how to “Five Sense” your store, brainstorm ideas with your staff and sort out these ideas to come up with the best ways to appeal to your target customers.

Are You Inventory Rich and Cash Poor?  - 5/11/2007

Poor buying practices, supplier performance issues and insufficient attention to lean inventory practices are among the major causes of having too much inventory and too little cash.

Double Your Store Traffic - Part 4 Lead Capture  - 5/11/2007

How many people call your store? How many come in the store but don’t buy. How many visitors do you get on your website? Here are surefire ways to collect information on every potential customer that calls, visits your website or walks into your store.

Preparation & Response To Disasters  - 3/9/2007

One fire, local storm or water/ sprinkler pipe failure can cost you millions of dollars in property and lost business. Here are three “disaster” case studies and a checklist for preparedness and recovery.

Decorating School Crash Course - Part 2  - 3/9/2007

Part 2 in this series on design and decorating principles can be used as a script for putting on your first customer color seminar.

I'm Here, Your "Sketchee!"  - 3/9/2007

Making and actually using rough sketches of your customer's rooms can improve the quality of the information you collect, as well as the effectiveness of your follow-up.

Staying Alive During Tough Times -Part 1  - 3/7/2007

Everyone is a genius in great times. What is your plan to survive, say, a 20% reduction in traffic?

The Code That Unlocks Customer's Hearts & Wallets  - 3/7/2007

Part 1 - Dr. Rapaille’s Culture Code ideas can be used to lift home furnishings advertising and point-of-purchase efforts to new levels of cost-effectiveness.

Big Boxes Of The Serengeti  - 3/7/2007

The relationship of the Big Box stores to independent furniture retailers can be compared to predator and prey. Neither can survive or remain strong without the other. Understanding this relationship can help you to gain competitive advantage and out maneuver the competition.

Are Your Customers Ready For Sustainable Furniture? Part 1  - 3/6/2007

The first in a series of articles that looks at sustainable furniture, ethical furniture and organic furniture retailing.

Double Your Store Traffic - Part 2  - 3/6/2007

Your customers want to know what is unique about your store and why they should buy from you... and it’s not cheap prices! That’s why it is time to develop and formalize Unique Selling Propositions you can use to attract your important target customer groups.

Double Your Store Traffic - Part 2  - 3/6/2007

Your customers want to know what is unique about your store and why they should buy from you... and it’s not cheap prices! That’s why it is time to develop and formalize Unique Selling Propositions you can use to attract your important target customer groups.

Dynamic Inventory Management - Part 2  - 2/27/2007

This series looks at tools and techniques you can use to measure and improve the health of your inventory over time.