Furniture World Articles
All of the Furniture World Magazine Articles that have also been published
online can be found here. Select a year to begin browsing the articles.
Articles published in
Bold Retail Predictions for 2016
Gordon Hecht stakes his reputation on these predictions for what you are certain to see in terms of retail traffic, sales,
government regulations and even major weather disruptions in 2016.
Best Practices for Employee Retention
You pay your employees, but do you need to show them that you appreciate them as well? René Johnston-Gingrich cites current research that will help you to maintain a healthy organizational culture.
Rewarding Customer Loyalty
You need to engage and reward your consumers in 2016 or lose business to those retailers that do.
Good RSA, Bad RSA
What are the most common mistakes you can stop your salespeople from making in 2016?
New Mover Marketing
Home furnishings retailers have an opportunity to make lasting impressions on potential customers when they move into a new home.
You can’t get to nearly 100% first time delivery success in 2016 without it.
Welcome Mat Marketing
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
Retail Enterprise Thinking
Enterprise thinking is your key to superlative leadership many retail home furnishings stores lack
The Other 98%
Chase potential customers your competition neglects, and watch sales climb!
Retail Technology: Human2
Use mobile marketing and post-click engagement so shoppers use phones for something other than showrooming.
Best practices for buying, merchandising and profiting from the category - Part 2.
The right colors make a huge difference in the selling power of retail displays.
First Exchange At RetaiL
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
Best practices for buying, merchandising and profiting from the category.
Hall of Fame
For those of you who haven’t given much thought to the American Furniture Hall of Fame lately, it’s time to take another look.
A Tale of Two Talents
A Tale of Two Talents: How we, as an industry, need to support design creativity.
Six Rules For Planning Your Next Big Event
Planning a BIG EVENT is a lot like planning a wedding. It takes time, thought, and budgeting. Here are ideas to consider if you want to maximize the return on your next big event.
Marketing Made In America
Tips from retailers and marketing experts on how to position your company for success if you choose to promote domestically sourced furniture.
Going Where The Money is!
Study shows that the 20% of affluent households, that account for more than
40% of home furnishings sales, are increasingly shopping at specialty retailers.
Helping Before Selling
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.