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Furniture World Articles by Jeff Giagnocavo

Built on Quicksand? Your Advertising

Published: 7/7/2017
Today, more than ever before, it is easy to build your advertising strategy on quicksand.

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Creating a Disney Effect

Published: 3/29/2017
Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.

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Take Your Retail Show On The Road

Published: 12/28/2016
A discussion of the kinds of show opportunities out there for retailers.

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The 800 Pound Gorilla in Your Beds

Published: 9/30/2016
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.

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Salesmanship in Print

Published: 7/7/2016
How to create advertorial marketing assets that really sell for you.

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Five Big Mattress Discoveries

Published: 6/2/2016
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.

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Better Bedding & Mattress Sales: Hybrid Marketing

Published: 1/4/2016
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?

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Welcome Mat Marketing

Published: 9/28/2015
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.

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First Exchange At RetaiL

Published: 7/17/2015
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.

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Killer Casualness at Retail

Published: 6/9/2015
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.

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Helping Before Selling

Published: 3/24/2015
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.

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Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?

Published: 12/30/2014
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.

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You Know You Should Do This in 2015

Published: 11/21/2014
Five simple selling techniques you should be able to implement flawlessly.

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Better Bedding & Mattress Sales Series: Money Under Your Mattresses

Published: 7/9/2014
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.

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