Take Your Retail Show On The Road
A discussion of the kinds of show opportunities out there for retailers.
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The 800 Pound Gorilla in Your Beds
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.
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Salesmanship in Print
How to create advertorial marketing assets that really sell for you.
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Five Big Mattress Discoveries
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
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Better Bedding & Mattress Sales: Hybrid Marketing
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?
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Welcome Mat Marketing
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
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First Exchange At RetaiL
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
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Killer Casualness at Retail
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.
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Helping Before Selling
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.
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Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
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You Know You Should Do This in 2015
Five simple selling techniques you should be able to implement flawlessly.
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Better Bedding & Mattress Sales Series: Money Under Your Mattresses
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.
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