Creating a Disney Effect
Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.
Read Creating a Disney Effect
Take Your Retail Show On The Road
A discussion of the kinds of show opportunities out there for retailers.
Read Take Your Retail Show On The Road
The 800 Pound Gorilla in Your Beds
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.
Read The 800 Pound Gorilla in Your Beds
Salesmanship in Print
How to create advertorial marketing assets that really sell for you.
Read Salesmanship in Print
Five Big Mattress Discoveries
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
Read Five Big Mattress Discoveries
Better Bedding & Mattress Sales: Hybrid Marketing
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?
Read Better Bedding & Mattress Sales: Hybrid Marketing
Welcome Mat Marketing
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
Read Welcome Mat Marketing
First Exchange At RetaiL
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
Read First Exchange At RetaiL
Killer Casualness at Retail
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.
Read Killer Casualness at Retail
Helping Before Selling
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.
Read Helping Before Selling
Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
Read Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?
You Know You Should Do This in 2015
Five simple selling techniques you should be able to implement flawlessly.
Read You Know You Should Do This in 2015
Better Bedding & Mattress Sales Series: Money Under Your Mattresses
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.
Read Better Bedding & Mattress Sales Series: Money Under Your Mattresses