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Furniture World Articles by Rene´Johnston-Gingrich

Pineapple Furniture Sales Hospitality

Published: 9/30/2013
A three-step process to explain and train your way to a comfortable and hospitable customer buying experience.

Read Pineapple Furniture Sales Hospitality


Sales Connect!

Published: 7/11/2013
Customer Connection is multifaceted. Let’s explore connecting on three levels. Store image, marketing message, and the personal connection brought about by our sales team’s charm and expertise.

Read Sales Connect!


Building Your Dream Team By Wowing The Crowd - Part 4

Published: 1/10/2013
Rene’ Johnston-Gingrich finishes up her four-part series with a discussion of ways your sales team can “wow the crowd” by exceeding your customers’ expectations.

Read Building Your Dream Team By Wowing The Crowd - Part 4


Building Your Dream Team By Creating Team Players - Part 3

Published: 12/3/2012
To create a group of sales associates who are real “team players” you must develop and maintain a healthy working environment as measured by four criteria: attitude, connection via communication, having fun and walking the walk.

Read Building Your Dream Team By Creating Team Players - Part 3


Building Your Dream Team By Teaching Product Knowledge

Published: 9/25/2012
Get the dream sales force you deserve by establishing standards, committing to ongoing learning and communicating the right information to your customers.

Read Building Your Dream Team By Teaching Product Knowledge


Building Your Dream Team - Part 1

Published: 7/12/2012
This is the first in a series of articles you can use to build a Dream Team from the ground up. This time you will get an overview of the three skills your team has to master to excel at home furnishings sales.

Read Building Your Dream Team - Part 1

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