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Most Recent Furniture Industry Marketing Articles

EDITOR'S CORNER
Volume 147 NO.4 July/August,  Furniture World Magazine

Advertising That Clicks!

Built on Quicksand? Your Advertising
Volume 147 NO.4 July/August,  Furniture World Magazine

Today, more than ever before, it is easy to build your advertising strategy on quicksand.

Furniture Industry Marketing Articles

Published 2004 - 2017

Point/Counterpoint: How Much Is Too Much Digital?  - 7/7/2017

Bill Napier thinks there is too much hype about digital-only retail marketing. Ed Tashjian takes a more nuanced view.  

Retail Success: BoConcept  - 7/7/2017

BoConcept’s new flagship store will set the stage for expansion in the USA of the 300 store global furniture franchise.  

Showroom Outdoor WOW!  - 7/7/2017

Create that WOW factor for your outdoor displays to generate above average sales.  

Furniture Sales Pre-Suasion  - 7/7/2017

What if your sales people knew exactly what to say and when to say it before they made an appeal of any kind?  

Built on Quicksand? Your Advertising  - 7/7/2017

Today, more than ever before, it is easy to build your advertising strategy on quicksand.  

EDITOR'S CORNER  - 7/7/2017

Advertising That Clicks!  

Retail Success: The RoomPlace  - 6/1/2017

Starting with a push cart in 1912, The RoomPlace has grown to include 25 stores and 700 employees.  

Connect With The HENRYS  - 6/1/2017

How to connect with this large, highly niched target market, to increase traffic and boost sales.  

Point-Counterpoint: A Millennial Myth?  - 3/29/2017

Is this promising demographic target being over-hyped by marketers in the furniture industry?  

Design & Designer Series  - 3/29/2017

An interview with award-wining designer Todd Bracher about design, consumer & retail trends.