Country View Woodworking announced the introduction of new casual dining collections that emphasize space efficiency for modern lifestyles. Casual sophistication, the company says, may best describe the Ohio based Country View Woodworking's (CVW) fashionable, "scaled - to - size" Dinette Collections.
Roy Miller, President of the Amish solid hardwood manufacturing firm indicated that the introduction of this meticulously planned marketing endeavor exceeded their most optimistic expectations.
Upon reflection, Mr. Miller suggested: "We are cautiously optimistic that consumer confidence is returning and retailers across America are loosening the purse strings on their open - to - buy cash reserves."
Casual living is now a major factor in the retail sales of fine furnishings as today's busy households frequently focuses on the dining area as an informal gathering place for family and friends.
Current trends support industry statistics that retail revenues of casual dining groups consistently exceed formal dining furniture, even though the sales of more formal furnishings still play a significant role in decorating many modern living quarters.
The Wall Street Journal supports the premise that people spend money on consumer goods and commodities where they spend the majority of their time. In today's current economy, the cautious consumer tends to seek satisfaction in buying furniture and furnishings that supports social activities or family entertainment in their personal home or private living quarters.
As we enter a new decade with the present economic climate and increased monetary regulations, financial institutions will of necessity more judiciously exercise credit constraints. As a result, building contractors are already stressing more modest home sizes to respond to concern for job security, rising taxes, energy costs, mortgage and interest rates. Both young moderns furnishing their first homes and baby boomers planning retirement living with financial freedom will consider these carefully crafted groupings well suited to meet their needs for more modest space and assist in completing the puzzle for addressing size, style, functionality and attractive price points that are not "budge busters."
As domestic products gain favor in the decisions of the buying public, these American made goods are backed with a guarantee from both your local merchants and a well established American manufacturer, both with current stateside addresses, ready to respond to any situation that requires repairs or restoration as a result of normal usage and wear.
This new CVW program is designed and engineered to simultaneously customize individual pieces and groupings to respond to customer's personal preferences and yet offer uniquely competitive and attractive value thru economy of scale.
These fashion forward-designs are well suited for furnishing condos, apartments, urban loft areas, vacation and/or second homes for either the initial move into living quarters or transforming current spaces with a new fashion-conscious look if renovating or remodeling is the order of the day.
The clean, crisp CVW lines freshen the retailer's floors, reflect market trends and generate exciting new ideas for both professional and do-it-yourself decorators.
Retail stores will experience a response from a broader customer base of customers ranging from first-time, young 25 to 35 year old homemakers to 60 year old baby boomers and seniors.
Product Features & Benefits:
- The hardwood products are available in brown maple, oak and cherry. These "home grown" domestic, sustainable assets are supported by The Green Knights Guardian Program reflecting conscious awareness for protecting "green concerns" and designed to lower the environmental footprint of stains, finishes, glues and hardwoods used in the CVW product line.
- To protect cash flow for cautious retailers and manage the number of floor samples required by the store to reflect the broad scope of selections available, every option that is offered is tastefully displayed on a space-saving Casual Dining Carousel involving only 29" x 29' of floor space.
- Sales training specialists suggest that store personnel are 8 times more effective in the selling situations if we use visual aids. The "show and tell" Circular Carousel will minimize customer errors in the selection process and assist sales associates in enhancing the ability for the customer to make decisions faster and with greater confidence.
- To assist in tailoring dining groups to the proportionate living space and size, customers may tailor selections to individual preferences by mixing or matching chairs, bar chairs and swivel bar stools from a broad offering of 19 styles. Wood or fabric seats are available at no up-charge. Leather is optional at a modest increase.
- Both leg and pedestal tables with 1" solid hardwood tops are available in these up-scale casual concepts.
- Leg tables offer a choice of 4 shapes of tops, 5 edge and 2 apron profiles, plus the 6 leg styles.
- To respond to size requirements by the consumer, table tops range from 36" to 60". 18" solid hardwood self storing leaves are available for most table sizes and shapes. Leg levelers are standard.
- Two pedestal styles, 3 shapes of tops, 5 edge and 2 apron profiles are included in the choices for popular pedestal tables, The specified options are available at no up-charge for both leg and pedestal tables. Contact the CVW factory representative for details concerning distressing.
- Although products of nature vary according to climate and growth cycles, every segment of every table top is carefully selected to ensure consistency of grain and continuity of wood.
- Effective leg glides are featured on every chair and stool to minimize marks and blemishes from moving chairs on today's popular hardwood floors, linoleum or tile.
- Functional but space saving buffets, side boards and dining galleries are solid hardwood with solid wood doors, solid dovetail drawers, full extension, concealed undermount and soft-close drawer slides. Flat glass doors with expansive glass sides, shelves and fluorescent lighting add beauty and elegance to crystal and glassware that homeowners wish to feature to family and friends.
- As a means of encouraging individual expression of homeowners, a broad offering of hardware, fabric swatches, generous sized stain samples plus glazing and lightly distresses specimens are included with each Carousel to provide significant "sales tools" to "show and tell in detail" every aspect of the generous choices and options available.
- Stain colors are validated for continuity of color by the Ohio Certified Stains auditors. Chairs, tables, leaves, sideboards, buffets and galleries match the strict criteria of the most discerning interior designers and decorators whether pieces are purchased individually, as a group simultaneously or additional pieces that compliment the group which are added at a later date.
- Modern state-of-the-art catalyzed varnish finishes provide maximum protection and beauty from formal dining affairs to robust use from growing young families that enjoy vigorous daily dining. Every table, from the premier protective coating on top of the table to the seldom seen under-surface, is carefully sanded and finished with multiple coats to help protect against warping and stress with changes in age, seasons, temperature and humidity.
- Training sessions from seasoned factory representatives are available to help support the introduction of this program at the retail level.
Mr. Miller suggested, "We believe the new Casual Concept in dining pleasure marks another step in our CVW journey to be a total source for domestic solid hardwood fine furniture. The blend of casual sophistication, beauty and popular price points allow both independent owners and chain stores that embrace the total marketing concept to offer their customers opportunity to beautify their homes and living quarters with a sense of pride and innovation without imitation. The new Country View Woodworking Casual Collections is an opportunity to retain domestic jobs by Amish craftsmen with old world skills conjoined with new world ideas, design, quality and value to promote greater sales and profits."
As a result of the recent introduction of the new CVW Casual Dining Concept which addresses the old adage: "first in the market gains and retains market share," this timely program, the company says, is especially meaningful for leading retailers in today's rapidly changing furniture industry with the prevailing global economic atmosphere.
Further information is available at Country View Woodworking's website (www.cvwltd.com). Contact your local sales representative or corporate headquarters direct by calling or writing Roy Miller at Country View Woodworking, LTD, 7777 State Route 241, Millersburg, Ohio 44654; PH 330.674.1390; EMAIL: rmiller@cvwltd.com.