By Katherine Andes
Last week, I wrote about the importance of using keywords in your page copy and in your title and description tags.
Today, I would like to give you a tip about how to maximize those keywords by using anchor linking.
Let’s say you write a web page entitled, “20 Bedroom Decorating Ideas.” Your keyword is “bedroom decorating ideas,” which (as of this writing) got 90,500 Google searches last month in the United States.
(Note: The “links” in the next two paragraphs are not real links, the color and underlining are for illustration purposes.)
Next, you could write a short article for an online local or national publication about, say, “10 Bedroom Decorating Ideas.” Then, at the end of the article you would direct readers to your website to get additional tips. It goes something like this, “Visit our website, NameOfCompany.com and get more bedroom decorating ideas.” Then the reader could click through to your site.
But here’s the tip. You don’t hyperlink NameOfYourCompany.com. Rather you hyperlink the important keyword phrase creating an anchor link: Visit our website, NameOfCompany.com and get more bedroom decorating ideas.
Anchor links greatly help improve your organic search rankings for that page’s primary keyword.
For another example, see the anchor link keyword in my bio below. I don’t link to my website name, but to one of my primary keywords. If you do a Google search for “web content development,” you will see that I rank very well.
Easy Furniture Web Tip #127: When you know you’re going to get a link to your website from an online source, try to get an anchor link.
Katherine Andes specializes in copywriting for SEO and web content development — including page customization for storefront and franchise web sites. You can phone her at 559.589.0379 or email at Kathy@AndesAndAssociates.com.