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Martha Stewart Living Omnimedia Partners with ML Brands International To Introduce Martha Stewart Fine Furniture

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The new line will be introduced this month during a private preview at the International Home Furnishings Market in High Point.


Martha Stewart Living Omnimedia, Inc. (MSLO) and ML Brands International announced a partnership to create a line of home furnishings, Martha Stewart Fine Furniture™.

ML Brands International is a joint venture between Miles Talbott Furniture and Lefa, Inc. The new line will be introduced this month during a private preview at the International Home Furnishings Market in High Point, North Carolina in the Miles Talbott Furniture showroom.

George Jordan, President of Miles Talbott Furniture said that, “Martha Stewart and her brand continue to excite and inspire consumers with their unique designs and their fresh eye for practical details. We are thrilled to be partnering with MSLO on this new furniture line and look forward to unveiling it at High Point.”

“We are very excited to be working with MSLO, a company that shares commitment to providing consumers with beautiful, well-crafted furniture that will enhance their homes,” said Ab Lechter, President of Lefa, Inc.

This new Martha Stewart Fine Furniture™ line is a comprehensive assortment of upholstery frames, fabrics, case goods, and occasional pieces created using the finest materials and time-honored construction methods. For the first time, Martha Stewart is offering a custom-design upholstery program, enabling consumers to create upholstered furniture pieces that meet their individual scale and style preferences.

"Martha Stewart is a trusted and influential name in home decorating, and consumers look to our brand for beautiful design crafted with the finest materials. We are very proud of the Martha Stewart Fine Furniture™ line and look forward to the debut at High Point. Upholstery, case goods, and occasional pieces will be sold through select furniture retail locations and trade showrooms in North America and International markets beginning in Spring 2012," said Patsy Pollack, MSLO’s Senior Executive Vice President, Merchandising.

About Martha Stewart Living Omnimedia, Inc.: Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company’s print and digital businesses and is comprised of four magazines, including MSLO’s flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha Stewart Pets at PetSmart, and the forthcoming Martha Stewart Home Office with Avery at Staples. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

About ML Brands International: ML Brands International is a joint venture between Miles Talbott Furniture and Lefa Inc. Vertically integrated, this brand management and licensing company offers the home furnishings industry product design, manufacturing, merchandising, sales and marketing services. With offices in King of Prussia, PA and High Point, NC, the company maintains wholly owned manufacturing facilities in the United States and Latin America. With over a half a century of experience in the industry, ML Brands International has delivered to the marketplace better-end home products for leading global brands. For additional information about ML Brands International, contact the corporate office at 1690 English Road, High Point, NC 27262; 336-889-3424.


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