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Pure LatexBLISS Expands Into Second Showroom At Vegas Market

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The second showroom in space B930, will feature the “Fast” and “Slow Response” Natural Talalay Latex Hybrid 3.0 collections, which incorporate the company’s new ActiveFUSION technology.


As a result of their expanding collections, Pure LatexBLISS™, one of the fastest growing luxury mattress brands in the world, announced that it will feature products in two spaces at the upcoming  Las Vegas Furniture Market, Jan. 30 – Feb. 3, 2012. One will focus solely on the company’s popular latex products for which it is known, while the other space will spotlight their new Hybrid 3.0 collections.

“Last summer, we were at capacity in our showroom,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling. “Since we’ve experience great success in pre-selling the Hybrid 3.0 series to select retailers, we realized we needed more space to allow us to showcase all models in this collection. By operating multiple showrooms, we can ensure we have ample floor space to  give retailers the opportunity to  fully experience the growing segment of our business.”

The first showroom, located at B945, will include the company’s popular all latex mattresses. Across the hall at B930, Pure LatexBLISS will feature the “Fast” and “Slow Response” Natural Talalay Latex Hybrid 3.0 collections, which incorporate the company’s new ActiveFUSION technology.

About Pure LatexBLISS™: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Recently, the company expanded from one fabrication site and warehouse in Atlanta, to four sites with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland (OR). For more information, please visit www.latexbliss.com.


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