AFMA’s Consumer Site Wins Outstanding Website Award

Furniture World News

The American Furniture Manufacturers Association’s consumer site, www.FindYourFurniture.com, has received an Outstanding Website Award in the Web Marketing Association’s WebAward Competition. Entries were judged on design, innovation, content, interactivity, navigation, ease of use and use of technology. WMA reports a record 1,300 sites from 19 countries were entered in the 2002 competition. Entries receiving the Outstanding Website designation were deemed by the judges to be “above and beyond the standard of excellence.” One judge said about the AFMA site: “Excellent use of visuals, interactivity, color, layout, design and most importantly – content. One of the best trade association sites I have seen!" AFMA’s FindYourFurniture.com is designed to educate consumers about buying and caring for home furnishings. In addition to offering general information about furniture styles and products, the site provides room-by-room checklists and general shopping tips. It also offers direct links to the websites of hundreds of AFMA member companies and is illustrated with photography from AFMA member companies. The site was designed and developed by Ogilvy Public Relations in Washington, D.C. WMA was founded in 1997 to help set a high standard for Internet marketing and corporate web development. Staffed by volunteers, the Boston-based organization is made up of Internet marketing, advertising, PR and design professionals from around the country. The American Furniture Manufacturers Association is headquartered in High Point, N.C. – the furniture capital of the world – and represents more than 200 leading U.S. furniture manufacturers and an additional 250 suppliers to the industry.