Kichler Lighting and House Beautiful Magazine Announce Launch of Home Lighting Line

Furniture World News

Hearst Brand Development and Kichler Lighting announced an exclusive licensing agreement to develop a line of House Beautiful co-branded lighting, including a full array of coordinated portable lamps and lighting fixtures to match a variety of decorating styles. Scheduled for introduction at the High Point Home Furnishings Market in April 2003, the new 'House Beautiful Lighting Solutions by Kichler' line will be widely available in lighting showrooms and other retail locations across the country. This is Kichler’s first major licensing agreement and a key brand-building strategy for both companies because this relationship brings together two of the most respected names in home fashion. Kichler Lighting, the world's largest decorative lighting company, has redefined decorative lighting for the home through more than 58 years of design leadership and quality craftsmanship. House Beautiful has provided readers with inspiration for great home decorating and style, regardless of price, for more than a century. Todd Langner, vice president of marketing and product development, Kichler Lighting, said, "With the industry's largest team of designers and artisans working with House Beautiful’s trend staff, Kichler is looking forward to creating new designs exclusively for House Beautiful. Incorporating the integrity of the House Beautiful brand and all that it conveys will help further enhance our brand with the consumer and our role as the lighting industry's design and style leader." Glen Ellen Brown, vice president, Hearst Brand Development, said, "House Beautiful is the design authority for consumers today, providing readers with guidance and inspiration to define their own personal style and the confidence to attain it. Lighting plays such an important part in creating a beautiful home environment. Our agreement with Kichler Lighting allows us to provide beautiful, sensible lighting solutions." Langner adds, "We're especially excited about the sales opportunities this will bring to our showroom dealers across the country, enabling them to offer the exclusive 'House Beautiful Lighting Solutions by Kichler' lighting along with our full line of Kichler branded showroom products. When you couple this with the exceptional personalized consulting design service the showrooms offer, this is an ideal partnership for us, House Beautiful and the retailers.” Founded in 1938 in Cleveland, Ohio, Kichler is the largest decorative lighting fixture and lamp company in the world. Its products include table lamps, floor lamps, torchieres, ceiling lights, chandeliers and wall sconces, as well as lifestyle accent pieces such as tables, mirrors and candlesticks. Other product lines include landscape and under-cabinet lighting fixtures. Its 3,000 designs are sold under the Kichler®, Westwood® and Tiffany Classics® labels. To find a Kichler showroom or to shop online, go to http://pull.xmr3.com/p/21-D16F/45102791/http-www.kichler.com-.html. House Beautiful is published by Hearst Magazines, a unit of The Hearst Corporation (http://pull.xmr3.com/p/21-D16F/45102785/http-www.hearst.com-.html ), and is one of the world's largest publishers of monthly magazines, with a total of 16 U.S. titles and 110 international editions. Hearst's magazines are read by more U.S. adult women than any other publisher's monthly magazines. The company also publishes 18 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.