Shaw And Kathy Ireland Home Introduce Fashionable Border Rugs

Furniture World News

Shaw Rugs has added seven new border designs to lifestyle designer Kathy Ireland’s best-selling Kathy Ireland Home collection. Home Furnishing News confirms consumer embrace of Kathy’s earlier styles, sharing that “retailers across the nation agree: [The] Kathy Ireland Home Collection … sells…and sells…and sells.” Four new designs are now included in Kathy Ireland Home Essentials and three new styles in Kathy Ireland Home Gallery. The Essentials line includes new border rugs in Manor, ruby and ebony; Buckingham, ruby, natural, loden and ebony, Sonnet, natural; and Sunwashed Garden, ivory. Gallery offers new border designs in Desert Bloom, multi; Rustic Oak, multi; and Italian Garden, beige. From traditional to transitional, the entire Kathy Ireland Home Collection offering has it, making it the top-selling collection for Shaw Rugs. Simple, casual elegance is a pivotal point in making busy lifestyle’s more comfortable. And, border rugs offer that instantly. Whether filled with details or modestly designed, a border rug is a satisfying solution for any room. Coordinating rugs in side by side rooms or a great room with two sitting areas is another sure answer for these fresh additions to Kathy Ireland’s Home Collection. These beautiful, durable rugs are machine-crafted of plush 100% olefin in a Wilton woven construction and available in a wide range of sizes, including oversized, rounds and runners. Kathy Ireland Home Essentials retail at $289.99 for a 5’ x 8’ size, while the Gallery rugs in the same size retail for $409.99. Kathy’s trusted design insight and beautiful color palette were critical in making Essentials and Gallery best selling lines. Offering the height of fashion and softness but still reasonably priced, Kathy’s Gallery rugs offer a little softer hand and more comfort with maximum versatility to satisfy the fulfillment of any consumer. Inspired by her travels all over the world, Kathy’s collections embrace specific international styling and a casual feeling. The common thread that reflects Kathy’s appreciation of family life and her commitment to “…finding solutions for families, especially busy moms” is reflected everywhere in her brand. “Our rugs represent fashion, quality and value. Our customers don’t expect it. They deserve and demand it,” explains Kathy. Comfortable, inviting, and "touchable” best describes the various designs and fresh color ways of this collection, which make decorating easy and fun. Kathy’s family-friendly philosophy is also reflected in Young Attitudes, exciting youthful rugs made to stand up to the active lifestyle of today’s families, which are great design solutions and a wonderful value. Kathy Ireland began her brand ten years ago with a single mission: “finding solutions for families, especially busy moms.” Kathy’s home design efforts include furniture, flooring, leather upholstery, lighting, wall art, decorative accessories, bedding and window coverings. There are now over 1500 pieces that carry her design philosophy, style guide direction and coordinated color palettes. Numerous rug designs from Kathy’s collection are listed among Shaw’s Top 20 sellers, with the majority listed in the top 10 percent. For more information, please visit www.kathyireland.com. Shaw Rugs is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Rugs is a U.S. producer of machine-woven rugs in wool, nylon and olefin. In addition to the printed and machine-woven categories, Shaw Rugs also produces wool custom, tufted nylon and fabricated rugs. See Shaw Rugs at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, space 6-B-5. For more information, call 1-800-282-7429, write Shaw Rugs at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawrugs.com.