INTERDEC ASIA 2001 May 3-6, 2001

Furniture World News

Coming 3 to 6 May in 2001, the Singapore International Convention & Exhibition Centre (SICEC) will present Asia’s largest trade show on interior design and supplies within its versatile precinct of exhibition complex that spans over 12,000 sqm of floor area. InterDecAsia 2001 is the show; definitive and exclusively dedicated as Asia’s premium interior design and supplies show of its kind. As Asia’s economy takes a fast swing for the better, the event is timely for participants to ride on the economic upturn. InterDecAsia is designed to serve the industrial need for a sufficiently large and specialised fair to showcase the industry’s products and expertise to a global audience. Exhibitors and visitors can expect more from the show as it promises to disseminate the knowledge and information needs of the industry in an increasingly competitive environment. Targeted at institutional buyers and trade channels in the hospitality, retail, office, residential and property sectors, InterDecAsia offers the best marketing platform to profile exhibitors’ products and ideas on the show floor. Networking opportunities abound to develop new business through contacts with specifiers, institutional buyers and trade channels. Thus it serves as a rewarding avenue for organisations that aim to benchmark their products and services through aggressive promotions and brand-building efforts. The steal of the show is the free booth offered by the organiser, Events Production Division of SICEC. Exhibitors are given a complimentary booth each, courtesy of SICEC-EP. This irresistible incentive of a ‘sure-profit’ strategy adopted by the management forms part of the brand-building effort. Said Mr. Richard Tan, Director of Events Production Division, "Through aggressive brand-building strategy such as give away of complimentary booth, we hope to regenerate the interior furnishings industry, thereby reviving the trade within the shortest period of time possible." InterDecAsia 2001 is supported and endorsed by major regional players and ASEAN Federation of Interior Designers and promises to bear higher credibility relative to any other interior design and decoration shows held in the region. Contact: Events Production Division Singapore International Convention & Exhibition Centre (SICEC) Tel (65) 825-2263 Fax (65) 339-2937 Email: julietlim@sicec.com