For Second Year in a Row, Pacific Sun Casual Furniture Wins Creative Advertising Honor

Furniture World News

For the second year in a row, Pacific Sun Casual Furniture received a silver ADDY Award. In the spring 2004 regional American Advertising Federation competition, the company was recognized for its 2004 Outdoor Collection Catalog. The 36-page, full color catalog depicts the company’s line of commercial grade outdoor furniture. Representatives of the American Advertising Federation judged entries for creative excellence in the art of advertising. Keeping pace with current outdoor furniture trends is of paramount importance to Pacific Sun Casual Furniture, an industry veteran celebrating its 50th anniversary this year. So, too, is the way in which the company presents itself and its customers. “That’s why it’s so rewarding that our presentation efforts are seen as effective and engaging not only by our loyal customer base, but also by the professional advertising design community,” said Nancy Sidoruk, director of marketing. This year’s catalog cover features the Napa Sling collection, first unveiled at the Hospitality Design Expo in Las Vegas last May. “The collection has really taken off since mid-2003,” added Sidoruk. “So I’m thrilled to feature it on the cover this year.” Other highlights include: “Del Mar Collection: contemporary sophistication,” Pechanga Resort & Casino, Temecula, CA; “Savannah Collection: gracious living,” Villa Venetia Apartment Homes, Costa Mesa, CA; “Fiesta/Santa Fe Collections: style and substance,” Ray & Joan Kroc Community Center/The Salvation Army, San Diego, CA; and “Seville Collection: sunny and sensible,” San Diego Convention Center, San Diego, CA. Pacific Sun Casual Furniture is on display in Booth #5039 at the Hospitality Design Expo, Sands Expo & Convention Center, Las Vegas, April 29 – May 1, 2004. For more information or to request the award-winning 2004 Outdoor Collection Catalog, please contact Pacific Sun at 1-800-624-4385 or your regional Pacific Sun representative. Located in Southern California, Pacific Sun Casual Furniture is a division of The Winsford Corporation, Century City, California. Other divisions of The Winsford Corporation are also acknowledged leaders in the hospitality supply industry Forbes Industries (Ontario, California) and The Harloff Company, (Colorado Springs, Colorado). Serving the hospitality, multi-family housing and other commercial markets, Pacific Sun Casual Furniture manufactures pool, patio, and outdoor furniture and accessories.