Younkers Furniture Gallery at Bay Park Square To Debut Better Homes and Gardens™ Furniture Collection
Furniture Industry News Update -
Furniture World Magazine
Universal Furniture announced that the Better Homes and Gardens™ furniture collection is poised for a late July debut in select furniture stores across the country. The collection is a result of a collaborative effort between the skilled and experienced designers and craftsmen at Universal Furniture and the trusted editors of America’s largest home enthusiast magazine, Better Homes and Gardens®.
“Demand for the collection has been overwhelming,” said Randy Chrisley, President and CEO of Universal Furniture, the manufacturer of the Better Homes and Gardens furniture collection. “Better Homes and Gardens delivers trust, appeal and quality – three powerful ingredients that resonate with retailers and consumers alike. It’s no surprise that this is one of the largest collection roll-outs in the furniture industry’s history, with hundreds of retail locations slated to feature the collection in the coming months.”
The signature collection was designed with significant involvement from the editors at Better Homes and Gardens, who took cues from their nearly 40 million monthly readers. The collection provides classic, multi-functional and affordable furniture designed to meet the lifestyle needs of the Better Homes and Gardens woman.
Younkers Furniture Gallery at Bay Park Square will be the first store to feature the collection. A kick-off celebration on July 28 will include a live radio remote and book-signing with Editor-in-Chief of Better Homes and Gardens, Gayle Goodson Butler, as well as a Better Homes and Gardens “Test Kitchen Taster” sweepstakes.
The event will also feature an interactive “Mix It Up” presentation from Beverly Rivers, Founding Editor of the Better Homes and Gardens Creative Collection of 40 newsstand magazines. The presentation will show consumers how to use pieces from the new collection to put together an eclectic room.
The Green Bay opening is one of many planned dealer events across the country featuring Better Homes and Gardens editors. These events will provide consumers with expert design advice to incorporate the versatile collection into their homes.
About Universal Furniture International: Universal Furniture International, Inc. is a highly regarded source for beautiful home furnishings at attractive prices. Universal Furniture offers design excellence and exceptional manufacturing processes from its dedicated facilities in China. Universal offers its collections through fine home furnishings retailers throughout North America and in numerous other countries. For more information, please visit www.universalfurniture.com.
About Better Homes and Gardens Magazine: Better Homes and Gardens is America’s largest enthusiast magazine, fueling and satisfying the reader’s desire for improving their home and their lives. With a circulation of 7.6 million and a readership of nearly 40 million, Better Homes and Gardens is a vibrant down-to-earth guide for the woman who is passionate about her home and garden and all they encompass.
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