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International Market Centers Announces New Brand Marketing Strategy For High Point Market With Enhanced Website And Social Media Profiles

Furniture Industry News Update - Furniture World Magazine
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Article Summary: The new campaign will highlight the diversity of products and demonstrate the benefits of leasing and visiting IMC properties during market.


Gearing up for the Fall High Point Market, Oct. 13-18, International Market Centers reported that it has rolled-out a new marketing strategy, which incorporates a new website and social accounts for the premium portfolio of IMC High Point’s properties.

“We are excited to introduce our new marketing strategy for Fall High Point Market,” said IMC Vice President of Home Furnishings Marketing, Karen Olson. “We previously focused on individual marketing strategies for each property, but we have now streamlined our approach to be much more cohesive, bringing all properties under one IMC umbrella, while still maintaining the unique personality of the various venues and destinations.”

The new campaign—“The Center of Market. The Heart of Your Business.”—will help communicate IMC High Point’s value proposition by showcasing IMC properties, highlighting the diversity of products and demonstrating the benefits of leasing and visiting IMC properties during market.

IMC recently unveiled its new website and social media plan for the Fall Market. IMC merged four existing websites, including those for Showplace, Market Square Properties and IHFC, and created one cohesive web presence for IMC High Point: www.imcenters.com/highpointmarket.

Additionally, the new social media plan mirrors the strategy behind forming the new website, by creating one new and improved IMC social profile. Each specific property will still receive the attention it deserves through social media promotion, but it will be accomplished via one main and recognizable profile. Tenants, buyers, distributors, media and Market attendees can begin following, liking and participating in IMC High Point’s social channels through the following links:

• Facebook: www.facebook.com/imchighpointmarket
• Twitter: @imchighpointmkt
• Pinterest: www.pinterest.com/imchighpointmkt

“We feel it’s important to unify our buildings and messages and be viewed as one company,” said Olson. “This streamlined approach to our social media channels will convey our prominent presence in High Point as well as give buyers compelling reasons to visit our buildings and customers.”

Fall High Point Market kicks-off on Oct. 13 and runs through Oct. 18 in High Point, North Carolina. High Point Market is the longest running home furnishings market in the world. At 12 million square feet, more than 2,000 exhibitors, and registered buyers topping 45,000, High Point Market offers incredible products, education, and networking opportunities. IMC’s High Point assets include a portfolio of the most visited properties, a deep knowledge base, and untapped resources and opportunities.

About International Market Centers, L.P.: International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. IMC owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C., and Las Vegas. In addition, IMC operates the Las Vegas Design Center, a year-round resource open to both the design trade and consumers that is comprised of more than 40 showrooms and hundreds of designer brands. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.

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