Furniture store design veterans Bill Walls and Lou Kief announced that they have just published a new book, "Doing Retail Right" that's an easy to read, witty guide to running a retail operation.
Furniture World asked what inspired Lou Kief and Bill Walls to write the book, "Doing Retail Right"?
Lou told us that, “Very early one Sunday morning during a seminar at High Point market I asked a sleepy audience a simple question. “How many of you just can’t wait to get to the store in the morning and put that key in the door? Raise your hands.” To my amazement only a dozen or so hands popped up. Others looked down at their laps trying to ignore the question. I couldn’t resist the temptation to ask the rest of them why they are in business. I think the chapter of the book; “Knowing When It’s Time to Get Out” was born at that moment.”
“After years of giving market seminars to help retailers make their stores better" added Bill Walls, "Lou discovered an amazing thing: They didn’t come to learn actual tricks and techniques as much as they did to get motivated about owning and operating a retail business. Many of them were bored to death with a routine they felt trapped in. So we began mixing simple motivational techniques in along with our messages about lighting and floor layout planning and guess what happened? At the end of the seminars people began to line up to say thank you. ‘Thank you for opening my eyes and making me think’.”
“That’s what 'Doing Retail Right' is all about," added Lou Kief. "It’s filled with short inspirational tips, techniques and messages for not only running a business, but for staying happy and fulfilled while doing it. The lessons are timeless and thought provoking.”
For more information, or to order, visit www.DoingRetailRight.com
About The Authors:
Lou Kief & Bill Walls live in Guadalajara, Mexico after a forty year career
helping retailers create successful stores. They share their home with Katrina,a huge, not very lady-like, Neapolitan Mastiff, three Mexi-cats; Diego, Frida & Trotsky, and Rocco, a pushy Amazon Parrot.
“After building and remodeling over 3 acres of retail space with Lou Kief and Bill Walls I heartily recommend their professionalism, expertise, integrity and creativity! I would invite anyone looking to improve sales performance or their store’s professional appearance to read their book; “Doing Retail Right!” -George Moore, COO, Wilcox Furniture, Corpus Christie, Texas
“You have given RETAIL a BREATH! I am overwhelmed by the scope, the simplicity and the heartfelt delivery.” - Steve Drake, The Villages, Florida
“Retail ideas combined with Life Lessons. I read it as a call to action for veteran retailers who are facing a crossroads.” - Pat West, West Consulting
Furniture World Magazine-Business solutions for furniture retailers