Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Miff 2015 furninfo.com
  • Benchcraft 0714
  • Canada Show Top Banner
  • Thomasville 110 Years
  • Surya 9-22
    

Weekly Furniture World Media Note #52 from Lance Hanish-MobileFirst: Mobile Is Shaping The Future Of Marketing Innovation

Furniture Industry News Update - Furniture World Magazine
Posted:

Share Page With a Friend  

Article Summary: In August, 51% of all buying decisions began on a mobile device. During this year so far, 41% of smartphone users research and purchase on their smartphone.


It is with us. It is now an appendage. The mobile device is now part of our DNAge. The relationship we are now establishing between users and their connected devices are stronger than ever. The mobile phone is an integral part of our lives.

Jennifer Marlo in imediaconnection.com wrote that we all know that mobile can be a powerful marketing tool. Mobile provides marketers the opportunity to make more precise, data-driven decisions than ever before and offers a way to connect with consumers on their most personal possession.

It's time to stop considering mobile and time to start thinking mobile.

Here is data to back that up. In August, 51% of all buying decisions began on a mobile device. During this year so far, 41% of smartphone users research and purchase on their smartphone. 46% of smartphone users research on a smartphone and go to the store to purchase.

Mobile provides us all with an engagement medium that allows us to deliver relevant communications to a specific target segment. This means we have to provide relevant and engaging content to them. Always remember to place the consumer at the center of all of our actions. The consumer experience must be easy.

Having said that, mobile is no more complicated than the old fashioned print ads except you have to understand the medium and where your target is at the time you contact them. Yes. It is a push medium and not a 'run it up the flagpole and see which way the wind blows' platform. We need to push the message out to our opted-in potential customer in order to solicit a response. This is the beginning of dialog. And once dialog begins, the interactivity can result in a satisfactory conclusion....that of offering and selling your product and/or your services to the intended target.

Mobile allows immediate results.

For retailers and manufacturers, a MOBILEFirst strategy should be at the center of your budgeting considerations. If not, you are destined to do what you did before. Doing that will get you what you got. That is a trail to fail.

Mobile is shaping the future of marketing innovation.

Lance Hanish is Co-Founding Partner in CNA | Sophis Integrated Marketing Communications. 

He can be reached at:
Lance@CNASophis.com
https://www.facebook.com/CNASophis 
https://twitter.com/sophis1234
On Google+ LBC Advertising
On Linkedin Lance Hanish


 Lance Hanish; Lance Hanish http://pinterest.com/sophis1234/




Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
    
  • advertisement
    Technogel 0714
  • adverisement
    Tidewater 0714
  • adverisement
    AC Pacific 0914
  • adverisement
    Horizon 0914
    
  • Advertisement
    borkholder1012
  • advertisement
    purecareenews01214

  • Thomasville 110 Years
  • Adverisement
    Isuzu 0814

  • niwa 0814
    
  • Advertisement
    genesis 11/10 150 x200
    
Surya Quality Video
Video
Featured City of Hope
Video
Take The Tour!
Video
A Hope To Dream -Ashley
Video
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200