Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login

Easy Furniture Web Tip #159: Sliding Pictures in Web Banners: Best Practice or Fading Fad?

Furniture Industry News Update - Furniture World Magazine

Share Page With a Friend  
By Katherine Andes

Sliding pictures in website banners are very popular today, especially for furniture websites.

Personally, they drive me crazy. That’s because I get interested in the initial picture shown and then it changes. Hey, where’d my picture go?

Or after looking at the picture, I start to scan the rest of the page to see if this website can help me. Suddenly the picture changes and distracts me from what I was looking for and I have to start all over.

When you arrive on a business website, you’re actively engaged in looking for something. You are not looking for a moving target.

There’s another important reason why sliding pictures are probably not the best choice for your home page: Your unique selling proposition is lost. Your web copywriter should have been helping you develop your unique selling proposition. Are you the largest seller of barstools within 50 miles? Do you sell mattresses for the lowest price in your area? Are you the exclusive reseller of a certain brand? If so, then you need that headline with an image that supports that.

Sometimes I see sliding pictures with different headlines in each slide! What a headache. It’s just too much to process for our slow overworked brains.

But, you might say, we must show different products and other selling points on our home page. Of course, you must. But a good graphic designer can do that the old fashioned way—using still pictures.

The only reason I can think of to use sliding pictures for most commercial sites is simply to look “with it.” If that’s your reason, then please have them move nice and slow.

Easy Furniture Web Tip #159: Sliding pictures in banners are very popular right now. Just my opinion, but I think they’ll be an example of what not to do in a few years.

Katherine Andes specializes in web content development and search engine optimization — including page customization for storefront and franchise web sites. Visit her website www.AndesAndAssociates.com or phone her at 559.589.0379.

Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
  • adverisement
    Tidewater 0714
  • advertisement
    FOA April 2015

  • Tayse Website 0315
  • advertisement
    Therapedic 0415

  • Horizon0415
  • advertisement
    TD 0415
  • advertisement

  • niwa 0814

  • DoncoHighPoint0405

  • Capel 0415

  • Cylindo0415
  • Advertisement
    Truckskin 0412
  • Adverisement
    RM VIP  Banner
  • advertisement
    PMP 0115 side

  • cory 0215


Surya Quality Video
Take The Tour!
  • Advertisement
    library 150 x200
  • Adverisement
    RM Datalink2  Banner