Stein World Launches Upper-end Line: Camden Market
Furniture Industry News Update -
Furniture World Magazine
The looks in this initial debut of better goods are primarily solid wood and feature a variety of finishes and silhouettes in occasional tables, consoles, larger-scaled accents, and casual dining.
Stein World announced that it continues to evolve its product offerings this season with the introduction of Camden Market, its new upper-end brand. A broad collection of more than 25 pieces, Camden Market comes as a response to growing dealer demand for a step-up product. The looks in this initial debut of better goods are primarily solid wood and feature a variety of finishes and silhouettes in occasional tables, consoles, larger-scaled accents, and casual dining.
“The launch of Camden Market couldn’t be timelier,” says Jack Johnson, Senior VP of Sales and Marketing. “Our dealers have been asking for upper-end options and we’re responding. The Camden Market brand has its own look, yet it is clearly related to Stein World. We’re very excited to be expanding our brand in a meaningful way.”
Camden Market pieces balance texture, finish and scale to create new interpretations of classic silhouettes. For example, the Wheeled Wood Shelving Unit (#12341) offers a fresh take on shelving. While its shape is classic, its ‘Spice Road’ finish is one-of-a-kind. Layers of distressed paint and texture accentuate its solid wood base. Four wheels give this shelving unit flexibility and make it easy to move (within a room or to another part of the house) while adding an industrial vibe.-more-Page 2 of 2Camden Market makes its debut at the High Point Market on October 13-20, 2012 in the Stein World showroom located in the IHFC at W447.
About Stein World: With the unique vision to change the way home accents are designed and marketed to today’s consumers, Stein World creates and delivers hand-painted home accents from around the world. Its designs are inspired by consumer lifestyles, fashion trends and interior design directions. From accent furniture to mirrors, chairs, lighting, occasional tables, vanity sinks, media consoles and casual dining sets—its products can be found in more rooms of the home than any other.Headquartered in Memphis Tenn., Stein World operates a 350,000 sq. ft., state-of-the-art distribution center and ships its distinctive products to dealers across the United States and Canada. A leading pioneer of the furniture industry, Stein World is a third-generation furniture company with more than 50 years of experience creating and delivering superior home furnishings. It shows and introduces products at major furniture markets including High Point (IHFC W447) and Las Vegas (WMC 344). For more information, visit www.steinworld.com.
Furniture World Magazine-Business solutions for furniture retailers