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Pure LatexBLISS Names New Midwest Sales Division Leader

Furniture Industry News Update - Furniture World Magazine

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Pure LatexBLISS, one of the fastest growing international luxury mattress brands, has appointed 20-year industry veteran Todd Freer to lead it’s Midwest sales region.

Prior to joining Pure LatexBLISS, Freer was senior strategic account manager for Simmons Bedding Company where he was responsible for the planning of key, multi-million dollar accounts. He also implemented sales training curriculum and developed comprehensive marketing plans in multiplemajor marketing areas, for the company. Freer was at Simmons for the past 13 years, working his way from key account manager. Before joining Simmons, Freer worked as a general store manager for Heilig Meyers.

“We are excited to welcome Todd to the Pure LatexBLISS team. As we continue our meteoric growth, we look to experienced sales leaders like Todd to be Latex brand ambassadors and develop our business,” said Pure LatexBLISS President Kurt Ling. “His industry knowledge, business relationships in the Midwest and sales acumen make him a great addition to our team.”

Freer received his bachelor’s degree from Ball State University in 1991, where he majored in marketing and entrepreneurship.

He currently resides in Indianapolis, IN with his family.

About Pure LatexBLISS™: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 14 countries with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS. For more information, please visit www.latexbliss.com.

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