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Sophie Wang Joins Theodore Alexander as Country Manager - China

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Wang will work with Theodore Alexander’s exclusive distributor in China, Taiwan, and Hong Kong to enhance awareness and sales of the brand.


The Theodore Alexander global brand company announced the appointment of Sophie Wang as Country Manager - China. Previously, Ms. Wang was the Marketing Director for a Shanghai based Design Center and has worked extensively in the Chinese home furnishings market.

In her new position, Wang will work with Theodore Alexander’s exclusive distributor in China, Taiwan, and Hong Kong to enhance awareness and sales of the brand. She will also provide training to ensure Theodore Alexander products are marketed and merchandised in keeping with the brand’s luxury position.

Wang is based in Shanghai and will report to Harvey Dondero, CEO of Theodore Alexander.

In related news, Werner Freundel will return to Theodore Alexander’s headquarters in Vietnam in the expanded role of Merchandising Director, encompassing line management and all aspects of merchandising across the company’s casegood, upholstery and accessory lines. He reports to Harvey Dondero, CEO of Theodore Alexander.

About Theodore Alexander: Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander, its licensed Althorp Living History and Keno Bros. collections, and TRS Upholstery line are available throughout the world at fine furniture galleries and design centers. For more information, please visit www.theodorealexander.com.

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