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Reverie Unveils New Website To Educate Retailers & Consumers On Adjustable Bed Bases

Furniture Industry News Update - Furniture World Magazine
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Reverie, a leading manufacturer of adjustable beds, announced the launch of a new website, www.reverie.com designed to help educate consumers and retailers on the benefits of adjustable bases in the wake of a surge of new consumer interest in the product. The new site is designed around Reverie’s tagline – “Sleep Well Tonight. Live Better Tomorrow.TM” and features content about the benefits of healthy, restorative sleep. Most importantly, the site refers consumers to Reverie dealers in their area who can further assist them in the adjustable bed sales process.

Soothing blue and gray graphic elements are prominent throughout the site and invigorating lifestyle images resonate with users at every stage of their buying experience. Easy to navigate, it features a “Dealer Locater” function to help connect retailers and customers, an informative “Products” section and a “Learning Center” complete with sleeping tips/product comparisons. There is even a “Sleep Zodiac” feature that determines a person’s sleep personality and suggests products based on individual sleeping habits. An educational “Dealer Portal” with retailer news and announcements will be introduced later this year.

“There is a resurgence in consumer interest in adjustable bases and this new website is a key tool to help people chose the right base for their lifestyle. The activity in the category is being fueled by consumers increasingly using their beds for more than just relaxation, but also for work, viewing entertainment and even eating. We believe that educating consumers is the first part of the sales process and guiding them to a store where they can rest test products is the second,” said Reverie President and CEO Martin Rawls-Meehan. “Our revamped website is just one of the steps we are taking to help our retail partners and strengthen our presence within the specialty sleep space. It also reiterates our message that luxury can be practical and certainly attainable.”

Adjustable bed bases can help consumers at every stage of life enjoy the benefits a healthy lifestyle. Reverie’s highly customizable product line is designed for today’s health-conscious, technology-driven consumer as a means to improve their overall well-being.

About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and directly to consumers. The company operates facilities in New York, Michigan and Massachusetts where production, distribution, and research and development take place. Reverie manufactures its products in the United States and continues to be a cutting-edge leader and innovator in the sleep products industry. For more information, visit www.reverie.com.

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