Binke Teams Up With Kluft To Lead Sales Effort In Eastern U.S.
Furniture Industry News Update -
Furniture World Magazine
E.S. Kluft & Co., maker and distributor of the Aireloom and Kluft brand luxury mattresses, said that David Binke, a 30-year industry veteran, has joined the company to help set the strategic direction of the company and head its sales and marketing efforts in the Central and Eastern United States.
Binke most recently was executive vice president of sales for Comfort Solutions, a position he held for the last five and a half years. Prior to that, he was executive vice president of sales for the Spring Air brand under several different ownerships, one of which was a 10 year partnership with E.S. Kluft & Co. President and CEO Earl Kluft when he owned the nation’s largest Spring Air plant. Before coming over to the manufacturing side of the business, Binke was a buyer with Robinsons-May, and divisional merchandise manager for Macy’s and Montgomery Ward.
While Binke will focus on the East and select national accounts, Senior Vice President of Sales Howard Galant will now oversee the Western United States and select export accounts for the two brands.
“As our business has grown significantly in the East and with our new larger plant in Pennsylvania, we needed to expand our executive management team to help us continue to grow and develop deeper relationships with our dealers,” said Kluft. “I have known David for a very long time and we had both successfully worked together along with Howard for many years. I think he is one of the best sales leaders and executives in the business today, and Howard and I are pleased to be reunited with him.”
“I have been watching Earl build an exciting national brand for several years now. I was at a stage in my career where I was yearning for a more entrepreneurial experience, which I believe I’ve found with the Kluft and Aireloom brands. Working again with Earl and his team is a very exciting opportunity that I will truly value,” said Binke.
Binke received his bachelor’s degree from Michigan State University where he majored in advertising and retail management.
He and his family reside in Naperville, IL.
In 2004, third-generation mattress maker Earl Kluft founded E. S. Kluft & Co. and created the next hallmark of luxury bedding. Kluft’s Aireloom® designs offer artisanal quality and legacy features such as hand-tied coils and hand side-stitching. Kluft lines feature the most advanced patented conforming designs and technologies available in the world, as well as the highest quality materials, such as American made natural Talalay® latex, airegelle™ technology, bio-based foams, natural and eco-friendly fibers, English nested coils, New Zealand Joma wool as well as Belgian jersey knits and damask fabrics. Kluft is available in more than 350 select U.S. retailers and internationally. To learn more, visit www.kluftmattress.com and www.aireloom.com.
Furniture World Magazine-Business solutions for furniture retailers