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Cantoni Set To Debut New Natuzzi Italia Showroom Concept

Furniture Industry News Update - Furniture World Magazine
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Cantoni, the modern furniture retailer and design studio, announced that it is set to open a new Natuzzi Italia showroom concept within its newly expanded, flagship. The Natuzzi Italia store-within-a-store concept is exclusive to Cantoni in Dallas.

Cantoni will mark the occasion with a grand-opening gala – A Celebration of Italian Design – in partnership with Modern Luxury Interiors Magazine on December 6th at the new showroom.

“Cantoni’s partnership with Natuzzi Italia delivers on our 28-year-commitment to bringing our clients the best in cutting-edge modern design,” says Michael Wilkov, Founder and Chief Energizing Officer of Cantoni. “Natuzzi Group—Italy’s largest furniture manufacturer—is known around the world as a leader in leather furniture and Natuzzi Italia represents the best of Natuzzi on a global level. Natuzzi Italia designs are merchandised with a comprehensive range of high-style furnishings for a whole home concept that epitomizes the excellence, fashion and quality of products designed and crafted in Italy.”

Cantoni’s 4000-square-foot, glass-encased Natuzzi shop-in-shop will feature the luxury label’s collections including Plaza, Frank, Opus, Savoy, Brio, Wave, Sound, Avana, Surround, Releve, Cambre and Opera. Patrons will be greeted by the hues of natural materials and precious woods that comprise the foundation of each installation in the Natuzzi Italia space. 

In keeping with the theme of the evening, Cantoni’s grand opening celebration will feature live cooking demonstrations in the store’s fully functioning Bontempi Cucine kitchen by renowned local chef Anthony Van Camp of SER Steak & Spirits. Guests will also enjoy fine Italian wines and cocktails by Ultimate Vodka & Patron, along with Italian-style music by dsqelectric, and an opportunity to view the latest designs from local Maserati dealer Park Place.

According to Brad Cates, senior vice president, Natuzzi Americas, the Natuzzi Italia store-within-a-store concept is unique to Cantoni and to the Dallas marketplace. “As we move forward with aggressive growth plans for Natuzzi Italia in major markets, we are particularly excited to partner with a retail leader like Cantoni because it provides great consumer exposure to the Natuzzi Italia brand inside one of the industry’s most recognized and respected lifestyle furniture retailers. No one understands the desires of design-conscious shoppers in the Dallas market better than Cantoni.”

Wilkov attended his first Salone trade fair in Milan in 1984 the year he opened Cantoni, and has continued to attend the fair personally every year since. “In launching Cantoni, my goal was to bring great modern design to our clients in Dallas,” he says. “We’ve grown and expanded considerably since then, but 28 years later our vision remains the same. It’s incredibly satisfying to be able to translate our experiences in Milan for our marketplace with true, made-in-Italy designs.”

Cantoni will open the Natuzzi Italia showroom to the public on Friday, December 7th. Shoppers will find that the new 4,000-square-foot Natuzzi Italia installation is one part of a stunning 20,000-square-foot expansion that recreates the feeling of a shopping experience more typically found in Milan.

About Cantoni: Founded in 1984 by Michael Wilkov, Cantoni, is a full service interior design resource, that delivers cutting edge modern furnishings and design services with integrity, insight and innovation. The Cantoni Design Studio services include client profiling, furniture planning, project budgeting, selection of furnishings, custom Bontempi Cucine kitchen and custom shelving design, flooring, tiling, lighting,, home theater and window treatment consulting. With retail locations in Atlanta, Dallas, Houston, Irvine as well as Los Angeles and a team of talented design consultants who specialize in creating sophisticated, modern interiors, Cantoni has earned a reputation among its discerning clientele for excellence in design and business practices. For more information, visit www.cantoni.com.

About Natuzzi SpA: Founded in 1959 by Pasquale Natuzzi, Natuzzi S.p.A. designs and manufactures a broad collection of residential upholstered furniture. With consolidated revenues of EUR 486,4 million in 2011, Natuzzi is Italy's largest furniture manufacturer. Natuzzi Group exports its innovative high-quality sofas and armchairs to 123 markets on five continents. Cutting-edge design, superior Italian craftsmanship and advanced, vertically integrated manufacturing operations underpin the Company's market leadership. Natuzzi S.p.A. has been listed on the New York Stock Exchange since May 1993. The Company is ISO 9001 and 14001 certified.


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