Surya Announces New Collaboration With Globally Inspired Rug Designer Malene B
Furniture Industry News Update -
Furniture World Magazine
Surya President, Satya Tiwari
Surya recently announced an exclusive partnership with Brooklyn, NY based designer, Malene B. Known for her globally inspired aesthetic, she has gained a strong following in recent years within the design community for her thoughtfully designed custom rugs.
Her passion for world travel and cultural exploration are reflected in Voyages and Destinations, two broad new ranges of flat-weave and hand-tufted area rugs that bring her signature style to the consumer. From the rice paddies of Bali to Carnival celebrations in the Caribbean, the spirited collections transport home decor to faraway places with their globally inspired motifs, unique textures and rich palettes.
“Malene B brings an entirely new aesthetic to the Surya brand with her globally inspired design perspective and playful sense of color. Her designs tap into the growing convergence between distinct cultural styles – which I believe will resonate strongly with our retail partners and consumers,” says Surya President, Satya Tiwari.
The collections will make their debut during the upcoming Atlanta International Gift & Home Furnishings Market beginning January 9 – 16, 2012. Surya will be co-hosting an event with Malene B in the home accessory brand’s expansive new showroom, 11-A-1, where she will share her style inspirations with retailers and designers. The catered event begins Thursday, January 10th at 2pm. Surya customers, media and all Market visitors are invited to attend.
About Surya: With over 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories. Known for its innovative designs and progressive business practices, the brand capitalizes on its expert understanding of the latest trends in apparel and interior design. Surya interprets these styles across each of its product lines – blending thoughtfully crafted combinations of color, pattern and texture. The home accessory solutions company currently exhibits in Atlanta, High Point, Las Vegas, New Delhi, New York and Tupelo. For more information visit www.surya.com.
About Malene B: The seeds of the Malene B brand were sewn on a trip to Southeast Asia in early 2001. The visit renewed a passion for the diversity of international cultures that she had felt since childhood. She eventually brought her unique vision of global design through rug making to reality in 2008, with the ongoing goal of interpreting the beauty of diverse world cultures into beautiful, functional products for everyday living and workspaces. For Malene B, she feels there is no better place to share her inspirations than through rug design.
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