Over 141 Years of Service to the Furniture Industry
Follow Us on Twitter  Follow Us on Twitter HyperLink RSS Feed Email Us  Login
  • ashley 07609
  • Storis 0713
  • Miff 2015 furninfo.com
  • Benchcraft 0714
  • Canada Show Top Banner
  • Thomasville 110 Years
    

Easy Furniture Web Tip 162: Ad Testing: Not Always a Good Idea

Furniture Industry News Update - Furniture World Magazine
Posted:

Share Page With a Friend  

Article Summary: Allstate "Mayhem" campaign shows that sometimes it is best to go with your instincts.


By Katherine Andes

As a solo-professional, I used to get intimidated by big marketing firms with research departments who had the resources to “test” all their marketing efforts.

Gradually, I got over it because my clients are mostly smaller guys who can’t afford big marketing firms with research departments, and my services work for them.

With ideas I suggest to my clients (mostly website related), we usually go with our combined judgment.

I rely on past experience, information I’ve gleaned from constantly studying, how I personally respond to ad campaigns, and, most importantly, my instincts. 

Then I read that Allstate ran the wildly successful “Mayhem” insurance television campaign, and didn’t test the ad as is usual for top national brands. You can read the article here.

What it means for you, the local furniture dealer, or, heck, even a national manufacturer, is that you need to trust your own instincts for marketing more than you may be inclined. You have a wealth of experience both as a business-person and as a consumer yourself. Trust your gut.

True, not every marketing idea you rely on your instincts for will work, but neither will everything you test. And I have a hunch that instinctual decisions perform better … hmmm, someone should do a test she said with a smile.

Easy Furniture Web Tip 162:  Allstate’s “Mayhem” example proves that ad testing is not necessary for successful advertising campaigns.

Katherine Andes specializes in web content development and search engine optimization — including page customization for storefront and franchise web sites. Visit her website www.AndesAndAssociates.com or phone her at 559.589.0379.

Furniture World Magazine-Business solutions for furniture retailers

  • featured banner
    PFP Mazer 0413
  • featured banner
    PFP 0413 kayfurniture
  • featured banner
    PFP 0413 factorywarehouse
    
  • advertisement
    Technogel 0714
  • adverisement
    Tidewater 0714
    
  • Advertisement
    borkholder1012
  • advertisement
    purecareenews01214

  • Thomasville 110 Years
  • Adverisement
    Isuzu 0814

  • niwa 0814
    
  • Advertisement
    genesis 11/10 150 x200
    
Surya Quality Video
Video
Featured City of Hope
Video
Take The Tour!
Video
A Hope To Dream -Ashley
Video
  • Get iPad App
    Ipad Furniture World App
  • Advertisement
    library 150 x200