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Doing Retail Right Retail Furniture Tip #10: Word of Mouth - Advertising With CREDIBILITY

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Going out of your way to keep faithful customers doesn’t cost much more than the time spent expressing your appreciation. The results are priceless.


“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”

 
- Chip Bell



This is the Tenth in a series or excerpts from a new book by retail furniture store design and planning experts Lou Kief and Bill Walls titled, "Doing Retail Right", a new book available from the major online booksellers in print and e-reader formats. For more information on this book, or to order, visit www.DoingRetailRight.com.


If you’ve been doing retail right you already have a growing army of people who have bought from you and clearly enjoyed the experience.

Nothing has the power to sell like a person who has had an exceptional experience with your business. Their personal enthusiasm adds a dynamic that makes others listen and believe. You cannot purchase this type of advertising. You have to EARN it over and over every day when you unlock the door and turn on the lights.

Media based advertising is expensive. Going out of your way to keep faithful customers doesn’t cost much more than the time spent expressing your appreciation. The results are priceless.

Remember:  No one can sell for you like a happy customer.

About The Authors: Lou Kief & Bill Walls live in Guadalajara, Mexico after a forty year career helping retailers create successful stores. They share their home with Katrina,a huge, not very lady-like, Neapolitan Mastiff, three Mexi-cats; Diego, Frida & Trotsky, and Rocco, a pushy Amazon Parrot.


 

 Recommendations:

“After building and remodeling over 3 acres of retail space with Lou Kief and Bill Walls I heartily recommend their professionalism, expertise, integrity and creativity! I would invite anyone looking to improve sales performance or their store’s professional appearance to read their book; “Doing Retail Right!” -George Moore, COO, Wilcox Furniture, Corpus Christie, Texas

“You have given RETAIL a BREATH! I am overwhelmed by the scope, the simplicity and the heartfelt delivery.” - Steve Drake, The Villages, Florida

“Retail ideas combined with Life Lessons. I read it as a call to action for veteran retailers who are facing a crossroads.” - Pat West, West Consulting



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