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Pete Barron Named National Sales Manager At Orient Express Furniture

Furniture World News


Pete Barron has joined transitional furniture source Orient Express Furniture in the newly created position of National Sales Manager to support the company’s expanding customer base.

Barron previously worked with Orient Express Furniture as an independent sales representative serving Colorado. During his sixteen year career in the furniture industry, Barron represented importers and domestic manufacturers throughout the Rocky Mountain region, including Top-50 retailers. His prior experience also includes seven years of retail management and sales.

"Orient Express is committed to developing and bringing to market fresh, unique and fashion-forward furniture for our dealers. Pete will be an integral element to define market opportunities while continuing to expand the company’s distribution strategies with our team of sales representatives,” said Anders Johnson, Star International Furniture President, parent company of Orient Express Furniture.

Barron reports to Anders Johnson, as well as Anna Johnson, VP of Design & Merchandising and will oversee all sales personnel, assuming a key role in sales strategy and development while based at the Rancho Santa Margarita corporate offices.

ABOUT ORIENT EXPRESS FURNITURE: Orient Express Furniture was founded 10 years ago as a Division of Star International Furniture Inc., a 35 year old business headquartered in Orange County, California with an additional distribution facility in Virginia. Founding its success on a quick ship/in stock program from its east and west coast distribution centers, all varieties of lifestyle products are in the brand’s offering. Transitional case goods from Vietnam and China, fabric and leather chairs that vary from traditional to contemporary, as well as unique wicker products and reclaimed wood, all accentuate the dynamic brand. OEF is a top destination in the lifestyle category and is the retail solution for the independent retailer or interior designer, as well as major retail chains that strive for the eclectic looks that today’s customer is searching for. The company is known for offering furniture that is fashionable yet approachable, well-crafted yet affordable. For more information visit www.orientexpressfurniture.com

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