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The Stage: info venue for designers and interior designers at the imm cologne 2013

Furniture Industry News Update - Furniture World Magazine
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  • The Stage – the lecture programme in Pure Village for architects, planners and interior decorators
      
  • Specialist lectures, trend reports and panel discussions on design and furnishing themes
       
  • Top-notch interdisciplinary ensemble of speakers from design, publishing and the industry

At the international furnishing fair imm cologne 2013 (14th to 20th January), the lecture forum "The Stage" will focus on current trend developments in the furnishing and interior design sector.

The lecture forum established in Pure Village – located in Hall 3.1 for the first time this year – will provide a wealth of informative lectures and interesting panel discussions with renowned speakers and international participants. The programme is particularly geared towards the architects and interior decorators who typically account for a large share of the Pure Village clientele.

"In particular  'The Stage' lecture forum in Pure Village offers the creative partners of the furnishing sector a central venue for finding out about new developments in the scene," says Creative Director Dick Spierenburg. "We'll be hearing a great deal of interesting reports from the speakers and following the current design discourse with them. I'm confident 'The Stage' will be very well attended again this year and would advise visitors to arrive in good time if they want to be sure of a good seat."

This year the programme will also include several regularly held standard events. Anybody that likes to be inspired, wants a run-down of the imm cologne's gems and special features and is looking for insider tips on some of the new furniture can get a brief overview of the highlights the imm cologne 2013 has to offer at the "Design Briefing" hosted by specialist journalist Frank A. Reinhardt at the start of each day of the show. There will be also be three opportunities to hear an introduction to "Das Haus – Interiors on Stage". This year, the 200 m² living space ensemble erected at the heart of Pure Village will be experimenting with ideas on living with greenery.

The Book Lounge, presented in collaboration with Westermann Kommunikation, will also be part of the daily agenda. The book programme starts on the Monday with background information on "Farben der Hotels" ("Colours for Hotels") by Prof. Axel Venn, with "Individuelle Küchen" ("Individual Kitchens") by Roger Mandl on the schedule for Tuesday. Other book presentations deal with "Möbel und Raum" ("Furniture and Space" / Johannes Kottjé) and "Hartz IV Möbel - Do It Yourself als Konsumkritik" ("Welfare Furniture – Do-it-Yourself as a Criticism of Consumption / Van Bo Le-Mentzel). On the Friday, Oona Horx-Strathern will round off the book series with a lecture entitled "How (not) to Build a Future House".

When it comes to design, there will be highlights on the very first day of the fair. With Luca Nichetto, Jörg Boner and Martin Bergmann (EOOS), no fewer than three internationally renowned and influential designers will be talking about their work. The Monday will be rounded off with a panel discussion on design hosted by Italian design magazine Abitare and architectural journal Baumeister. Under the heading "Which design for which user?", panellists including Eero Koivisto, Jörg Boner, Olaf Drehsen and Christoph Ingenhoven will be discussing the different facets of design.

In another moderated panel discussion on the Tuesday, Luca Nichetto, Ingela Koski-Vähälä (NCS Colour) and others will be talking about colour and design on the basis of the colour concept for "Das Haus – Interiors on Stage". The schedule for the Tuesday also includes a contribution on the social dimensions of design entitled "Concepts don't have a colour" by Eva Paster and Michael Geldmacher (Neuland), who will be making the case for socio-culturally motivated design.

Interior decorators and planners will find the trend lectures on interior design themes such as interior finishing, colour, lighting and spatial impact particularly interesting. "The Stage" will be hosting a whole series of events on these subjects too. Mayouri Sengchanh (Exalis GmbH) will for instance be reporting on the latest forms, materials, colours and decorations that are playing a role in the fashion and design world and providing a wealth of background information. Andrea El Shami from the German Wallpaper Institute will be focusing on the wallpaper trends for 2013, whilst Christiane von der Laake (Agrob Buchtal) will be providing an insight into the product development of ceramic tiles in the context of interior design.

This year too, one of the areas "The Stage" will be focusing on is colour, a theme that is a must in any trend forum and plays a role in many of the lectures mentioned above. In addition, Dr. Hildegard Kalthegener (NCS Colour) and trend expert Lola Güldenberg will be sharing their thoughts on pace, trends, colour and shiny effects in design. Prof. Axel Venn (for RAL Colours) will also be speaking about the impact of colours, for instance in the context of "Healthy Living". As a room that serves both as living space and retreat, the bathroom is playing an increasingly important role for architects and interior decorators as well. The agenda for "The Stage" thus also includes several interdisciplinary talks on bathrooms. Philippe Grohe (head of Hansgrohe SE's Axor brand) will for instance be taking a look at the bathrooms of tomorrow. Dirk Engelhardt (Geberit) will be speaking about Universal Bathroom Design, whilst Jörg Loew (burgbad AG) will be presenting the bathroom as The Room of Rooms.

This time round the theme of lighting is dominated by the little lamps known as light-emitting diodes, or LEDs for short. Koen Verjans from Philips Technologie GmbH will be presenting the possibilities for using new organic LEDs in the context of furniture and interior design and Matthias Pinkert (dreipuls GmbH) will be describing LEDs as a source of inspiration for usability and the communication between humans and technology.

Three other speakers will be sharing their thoughts on the impact the design of a space or interior can have on people. Wibke Schaeffer (Lichte Art) will be looking into the possibilities the psychology of spaces holds for concepts intended for everyday use. Gilian Schrofer (Concern) will be coming from Amsterdam to hold a lecture entitled "Temptation – how space influences the mind", in which he reflects on how interior design can activate or relax people. Moritz Zielke¸ a specialist for DIY interior design (Wiederverwandt), will be dealing with the theme of "Greening Your Apartment" and showing that ecological thinking doesn't necessarily have to go hand in hand with eco-chic.

The Thursday has a special highlight in store for visitors to Pure Village. From 13:00 to 17:00, "The Stage" will be hosting an expert forum initiated by Schöner Wohnen magazine. The themes to be discussed will be announced shortly before the imm cologne 2013.

All the lectures and panel discussions will be simultaneously translated from German to English or vice versa. More information on the lecture programme at "The Stage" in Pure Village is available at www.imm-cologne.com.

The next trade fair duo imm cologne // LivingKitchen will be held from 14th to 20th January 2013
Many more details are available at: www.imm-cologne.com www.livingkitchen-cologne.com

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