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Magniflex Will Expand Geoethic Collection At Las Vegas Market

Furniture Industry News Update - Furniture World Magazine
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Article Summary: GeoEthic mattresses are made with non-toxic, renewable and organic materials and feature a fabric covering with a different renewable fiber sourced from plant or marine life.




Magniflex announced that its “Linen Natursoft Deluxe,” an addition to its “GeoEthic Collection,” will make its debut at the Las Vegas Furniture Market on Jan. 28th – Feb. 1st. The first Magniflex mattress of its kind, the Linen Natursoft Deluxe includes a layer of foam infused with mallow plant extract known for its soothing and healing qualities.

Often found in beauty products, mallow has been used to reduce inflammation and soften skin. The mattress’ layer of mallow extract foam provides an extremely soft and comfortable support surface for the body while calming the mind and promoting an overall sense of wellbeing. The new model also features the company’s Dual Core Design, which allows a couple to fully customize their sleep experience by simply flipping the inner cores for a “soft” or “firm” feel.

The flexible composition of The Linen Natursoft Deluxe offers a luxurious ultra-plush feel that envelopes the body for maximum comfort. As its name suggests, this mattress features a removable linen cover to keep the bed cool, fresh and allergen free. Beneath the linen ticking is a layer of fiber padding wrapped around the mattress that is anti-allergen and highly breathable to promote airflow. The third layer features the mallow extract, and below that is a layer of EcoGreen soy Memoform designed to be soft and responsive. This layer of soy-based foam features cut channels designed to help consumers find their desired sleep position quickly by balancing orthopedic support and distributing weight evenly. Finally, the 12-inch mattress is completed with a layer of GeoMemory foam that is infused with aloe vera, known for its natural disinfectant and emollient properties.

The Linen Natursoft Deluxe retails for $3,999 in queen.

All GeoEthic mattresses are made with non-toxic, renewable and organic materials and feature a fabric covering with a different renewable fiber sourced from plant or marine life. Magniflex has replaced the largest petroleum-based component found in other visco-elastic memory foams with a natural oil alternative. The results are soy and castor plant oil versions of Memoform®, the company’s proprietary eco-friendly memory foam.

“For many years, Magniflex has been investing in bringing new technologies and ingredients in our tickings that provide better health and healing. These sleep products are not only very popular with consumers, but our retailers love carrying the products because they have a real story to help them sell better, more restorative sleep to their customers,” said Magniflex USA President Marco Magni.
Magniflex was the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and to the environment. Both the fabrics and the foam in The GeoEthic collection are certified by Oeko-Tex.

About Magnivlex: Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 80 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada. For more information, visit www.magniflex.us

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