European-styled motion chair specialist Mac Motion Chairs reported that it is doubling the size of its Las Vegas Market showroom for the upcoming market Jan. 28 to Feb. 1.
The company, which currently shows in Building A-1040, is adding another showroom next door in space A-1038. The expanded space will be used to spotlight the company’s Oslo collection of two-piece motion chairs and ottomans. For the first time in Las Vegas, we’ll show Oslo as a standalone collection with 12 to 15 models on display,” said Tony McCracken, vice president of sales. “In the past, we’ve only had two or three Oslo models in the showroom mixed in with the rest of our Mac Motion line. We’re very excited about this expansion, since it enables us to stay in our current, high-traffic location, where we’ve been for five years.”
Mac Motion’s core line of two-piece, promotionally oriented motion chairs and ottomans runs from $499 to $699 retail. The Oslo collection focuses on a step-up range of $699 to $999, with enhanced styling and features.
At the Las Vegas Market, Mac Motion will expand its quick-ship program by adding 10 new leathers to the Oslo program. Currently available on 50 best-selling products in the Oslo and Mac Motion lines, the company’s quick-ship program offers two- to five-day delivery via FedEx and UPS, including direct-to-consumer delivery at no extra charge.
In other introductions, Mac Motion also will feature a new $499 swivel recliner in bonded leather with four color options — red, yellow, white and black — and chrome accented base ring.
“We’ll have lots of exciting product and promotions for our retailers,” said McCracken about Mac Motion’s market plans. He added that the company has taken a number of steps recently to grow its business, including the October expansion of its High Point showroom; the addition of a third warehouse in Hickory, N.C.; and the appointment of Mark Price as national sales manager in August.
Mac Motion’s new warehouse will begin shipping product in February. The company also has warehouses in New Jersey and southern California.
“Our new warehouse will enable us to enhance our service to retailers in the Midwest and South and take us into Canada for the first time,” said McCracken, noting that Mac Motion recently was named an approved vendor for major Canadian buying group Cantrex.
Based in Edgewater, Fla., Mac Motion sources its line from three manufacturing facilities in China.
“Mac Motion has been a long-standing customer of Las Vegas Market, and we are thrilled to see the growth they have experienced throughout their tenure with us,” said Craig Staack, vice president of home furnishings leasing for International Market Centers. “The focus of the market aligns with Mac Motions growth strategy to capture market share in the South, Midwest, and Canada.”
Mac Motion will open the doors to its new showroom to welcome buyers at the upcoming Las Vegas Market, January 28 – February 1, 2012.
About Las Vegas Market and International Market Centers, L.P.
Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Situated on World Market Center Las Vegas’ state-of-the-art campus, Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, floor coverings, home textiles and more—delivering Today’s Total Marketplace. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major home furnishings market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com
World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com
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