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Info Retail Changes Name To InReality

Furniture Industry News Update - Furniture World Magazine
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Article Summary: Change is part of a larger effort emphasizing the firm’s commitment to multi-channel experience integration in the home furnishings and related industries.


Atlanta-based customer experience strategy and design firm, Info Retail, announced its name change to InReality. This change is part of a larger effort emphasizing the firm’s commitment to multi-channel experience integration. The 17-year-old firm grew 25% last year. It works with leading brands in a variety industries such as LP Building Products, Tempur-pedic, Home Depot, and Danze.

The company attributes its recent growth and name change to exploring the “sweet spot” of what retailers and brands must deliver today: relevant and meaningful experiences for their customers.

“Our new name, InReality, reflects our firm’s unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution – what we call experience integration,” says Ron Bushman, President and Founder. The incredible complexity found in the shopping journey today, driven by the rise of smart phones and other technologies, requires businesses to have a more intense focus than ever before in managing customer relationships. We believe that delivering meaningful, relevant customer experiences is imperative to sustained business success.

“We have shifted our focus away from merely delivering brand information at retail to designing for holistic, seamless experiences that lead to brand loyalty. Everyday, we come to work to focus on the best way for people and brands to engage and connect in meaningful ways. Our clients depend on us to help them see things in new ways. It’s very rewarding work, ”says Florian Vollmer, Principal and Sr. Vice President of Design.

Find out more at www.inreality.com

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