HTL Furniture to Introduce ‘Muse’ Collection at High Point’s Fall Market

Furniture World News Desk on 10/1/2013

At the upcoming Fall 2013 High Point Market, Oct. 19-24, HTL Furniture reported that it will officially introduce Muse, a new contemporary brand for the total living room. Using shapes, colors, textures and lines to define unique pieces with comfortable detailing, Muse offers modern, accessible, and affordable design for the style-conscious buyer.

The new line of furnishings will include about 60 style groups of sofas and chairs, plus ten rug collections and three occasional table groups. European-designer styles exclusively created by HTL’s international design team will be updated regularly in line with the latest style trends from around the world. For buyers, a custom order program is available, offering about 100 choices of top grain leather, fabric and color options. Additionally, there will be a stocking program available in the US, with quick delivery available on multiple seating style, all tables and all rugs.

“Muse is for those who want to live comfortably, as well as fashionably—for someone who is not shy about showing off personal style and is looking for statement pieces to use in a space. Plus, the pieces won’t break the budget. For example, the average retail price for a sofa in the collection ranges between $1,000 and $2,000,” said Stefanie J. Lucas, President of Domicil & Brands, North America.

Handcrafted with strict compliance to international manufacturing standards, Muse boasts end-to-end quality assurance enabled by an integrated manufacturing system, plus a solid warranty program.

“I believe that contemporary is the fastest growing furniture category because its definition is so broad. Muse is a fresh approach to modern living. It’s bright, edgy, and youthful. People today are not afraid to mix contemporary elements in a room with vintage or traditional pieces to create an eclectic look. In fact, that design style is very much on trend,” Lucas added.

About HTL International Holdings Limited: Founded in 1976, HTL International Holdings Limited is one of the world’s leading leather tanners and manufacturers of quality leather upholstered furniture. Headquartered and listed in Singapore, the transnational company exports more than 95 per cent of its products to over 50 countries, including in Europe, Asia-Pacific, USA and the Middle East. HTL employs over 8,000 employees globally, and has wholly-owned sales and marketing offices in the USA, UK, Germany, Sweden, China, Taiwan, South Korea and Australia. HTL also has a presence in France, Belgium, Netherlands and Luxemburg through authorized sales agents. For more information, visit www.htlinternational.com.