Surya to Introduce Novel Space-Saving Pillow Display System at Las Vegas Market

Furniture World News Desk on 1/17/2014

Rug and home accessories brand Surya announced the debut of an innovative pillow display rack designed to give retailers and designers a space-conscious and visually engaging way to showcase their Surya pillow offerings. The first display system of its kind, the Surya Pillow Tower holds up to 20 down- or poly-filled pillows, significantly increasing the number and variety of pillows that can be displayed within a retail space.

Further strengthening the brand’s successful merchandising tool offerings – including the Complements Vignette Display introduced last year – the small footprint Pillow Tower display can be coordinated with individual vignettes to help drive overall accessories sales. Consumers are able to “try out” different looks at the point of purchase – increasing the likelihood of an incremental sale and a return visit to the store when future accessories needs arise.

The sleek design features a hidden shelving system that allows for easy stacking and convenient access to each pillow while preventing slippage. A lightweight, sturdy metal frame construction ensures portability for easy movement around the store.

“Today’s consumers not only expect to be able to select furniture and coordinating home accessories from a single location but also are looking for creative and inspired ways to build rooms that reflect their unique style,” said Satya Tiwari, president, Surya. “Our new Pillow Tower not only facilitates the design conversation between sales associates and customers, but also helps retailers to differentiate their business from the competition, helping to elevate accessories sales and increase customer satisfaction.”

One of the first rug companies to introduce pillows, Surya currently offers more than 1,000 on-trend indoor and outdoor pillow options designed to coordinate with the brand’s rugs and other home accessories.

To celebrate the launch of its latest merchandising tool, Surya is giving away a free Pillow Tower with qualifying pillow orders. Las Vegas Market attendees are invited to get a first look at the innovative display in the Surya showroom – LVM C400 – which will be open daily from 8 a.m. to 8 p.m.

About Surya: With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories known for its innovative approach to design and retail solutions. An expert at translating the latest trends in apparel and interior design across each of its product lines, Surya creates on-trend and highly relevant products that meet the needs of a variety of lifestyles and budgets. Thoughtfully crafted combinations of color, pattern and texture come together to create a full range of coordinating accessories that simplify the design process while fostering the creation of inspired living spaces that reflect individual style. Focused on improving the customer experience, Surya also provides a number of innovative display, merchandising and training tools to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Chicago, Dallas, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.