Soft-Tex’s New “Wonder” Down Pillows & Topper Has Luxurious Feel.

Furniture World News Desk on 3/19/2014

Soft-Tex Manufacturing said it would debut the “Wonder Down” collection – a series of luxurious feeling pillows and topper made with an innovative fiber fill material that has been engineered to mimic the luxurious feel of down – at the upcoming New York Home Fashions Market March 24th – 27th. The new, nine SKU line-up will incorporate the specially designed comfort material, touting all the benefits of down with none of the drawbacks associated with traditional down.

Featuring a new ultra-plush, 500 thread-count Tencel® based fabric to provide a luxurious feel, the “Wonder Down” collection will include eight pillows and one topper option. Designed with the down consumer in mind, the series offers a solution for the many complaints associated with down filled top-of-bed-products such as allergies, maintenance required to fluff the pillows up for support and a hefty price tag.

The eight pillows in the Wonder Down collection are available in jumbo and king sizes and divided into two series, the Platinum and Traditional. The Platinum pillows include a back/stomach sleeper and side sleeper and are designed as a “pillow within a pillow”. Each features a machine washable, plush, down protector and removable down inner pillow. The Traditional collection also includes back/stomach and gusseted side sleeper options. The suggested retail price ranges from $39-$79 for pillows and $149-$249 for the topper.

“Down has consistently been synonymous with luxury and, in turn, high price points. We are excited to introduce a product lineup that is not only affordable but eliminates the negatives associated with down while maintaining all the positives of the material,” said Executive Vice President of Marketing Robert O’Connell. “The Wonder Down collection is ideal for consumers that enjoy the plush feel of down but do not want to overpay for the comfort they desire. This collection fuses the most innovative fiber technologies inside and out to provide the added sleeping performance Soft-Tex is known for. The competitive pricing we have is another added selling point for our retail partners”

To see the “Wonder Down” line-up and other products manufactured by Soft-Tex visit the company’s showroom at 230 5th Ave, Suite 1204 during the New York Home Fashions Market

About Soft-Tex: For over 25 years, Soft-Tex® has been manufacturing and distributing some of the finest specialty sleep products. The company furnishes many of the top retailers across the country and throughout the world with the best in basic bedding, manufacturing pillows, mattress toppers, mattresses and other sleep and support products. Headquartered just outside of Albany, New York, Soft-Tex® operates a 125,000 square-foot manufacturing and distribution center in Waterford, NY, a showroom in Manhattan, NY, a distribution center in Charleston, SC and offices in China.