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Surya Releases 752-Page Spring Catalog

Furniture World News Desk on 4/19/2014




Home accessories manufacturer Surya reported that it released its spring 2014 catalog during the recent High Point Market. Featuring 752 colorful and easy-to-navigate pages, the latest catalog highlights the brand’s full range of coordinating product offerings, including rugs, pillows, throws, art and accent furniture, as well as recently introduced lighting and mirror categories.

Boasting more extensive product photography—including style shots for many collections—and enhanced product details, the in-depth customer resource has been thoughtfully architected to make it easy for designers, retailers and consumers to quickly locate products that meet specific lifestyle and budget needs.

“Our customers are our most valued resource and it is our goal to find ways to help them simplify and grow their business,” said Satya Tiwari, president, Surya. “One of the ways we accomplish this is by constantly raising the bar in the presentation of our products so that customers are not only inspired to create beautiful living spaces but can find the information they need when they need it.”

More than 5,000 rug designs across multiple constructions and price points have been classified into 18 intuitive styles to help facilitate product discovery, while 2,000+ coordinating accessory choices provide almost limitless design options. An expanded Kids rug collection and integrated Indoor/Outdoor section that includes more than 600 rugs, pillows, poufs and art offer additional design flexibility. A Top Sellers section spotlights the brand’s 400 top-selling rugs, guaranteed to be in stock in 5x8 and 8x11 sizes, as well as the 140 top-selling accessories—all of which ship within 48 hours.

A convenient visual index that enables product search by category, color or designer further simplifies product location. Rounding out the catalog are six eye-catching and inspiring trend boards, 10 color boards and 20 designer boards, each offering fresh and innovative ideas to streamline the merchandising and design process.

The Surya catalog is scheduled to mail this week and will also be accessible digitally through Surya’s iPad® app and at www.surya.com.

About Surya: With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of area rugs and home accessories known for its innovative approach to design and retail solutions. An expert at translating the latest trends in apparel and interior design, Surya creates highly relevant products that meet the needs of a variety of lifestyles and budgets. Thoughtfully crafted combinations of color, pattern and texture come together in a range of coordinating products that simplify the design process while fostering the creation of inspired living spaces. Surya also provides a number of innovative display, merchandising and training tools to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.