Customatic Adjustable Bedz Introduces New Lumbar Design Feature

Furniture World News Desk on 7/20/2014

Customatic Adjustable Bedz, a retail “solutions” provider dedicated to the advancement of custom sleep products, announced that is continuing its collaboration efforts with retailers, manufacturers and distributors by addressing the “tipping effect” in adjustable bed bases with lumbar-support designs. To combat this issue, the company announced it will provide private showings of its new patent-pending Edge-to-Edge Lumbar feature,  at the upcoming Summer Las Vegas Market, July 27th-31st.

The tipping effect that occurs in lumbar support adjustables is caused by the centralized placement of the supports within the base and results in the sleeper “rolling” out of the position they were in, effectively negating the importance of the lumbar feature itself. Customatic’s Edge-to-Edge Lumbar feature is an all-over, edge-to-edge lumbar support that is designed to form to the natural shapes of the body and prevent the rolling effect from occurring.

“The impetus in creating the Edge-to-Edge Lumbar feature came out of conversations we’ve had with buyers at big name sleep stores, manufacturers and distributors regarding the dreaded tipping effect that is so common to lumbar support-based adjustables,” said Customatic Adjustable Bedz Partner Phil Sherman. “Our focus has always been on fostering collaboration with our business partners to create innovative product solutions that benefit their individual consumer bases. The Edge-to-Edge Lumbar feature spans the width of the whole mattress, providing lumbar support across the entire sleep surface – we are confident this product will be a game changer.”

To schedule a private showing of the Edge-to-Edge Lumbar system at Las Vegas Market, contact Phil Sherman at 516-455-8000 or Phil McCarty at 617-930-8733.

Customatic Adjustable Bedz is  known for its expertise and cutting-edge innovations in adjustable bed bases, mattresses and pillows. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products nationally through strong partnerships with top-name mattress manufacturers, leading domestic distributors and major furniture and specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, MA, and operates in 300,000-square foot manufacturing facilities in Taiwan. For more information, visit http://customaticbedz.com.