Eclipse Launches New “Eclipse Cares" Program

Furniture World News Desk on 7/20/2014

Above, one of Eclipse's new concept ads.


With an eye on future growth by focusing on the “real needs” of mattress consumers, retailers and Eclipse licensees, the New Jersey-based company reported that it is introducing a new marketing program, which highlights the company’s clinically-tested, patented, and patent-pending proprietary mattress/ bedding technologies.

According to company President Matt Connolly, Eclipse is introducing a series of trade advertisements, point of purchase, and other marketing tools that focus on the critical requirements of healthy sleep including “support”, “spinal alignment”, “comfort”, “lasting performance”, and of course, “real quality for the price the consumer pays.”

“The majority of the mattress brands have been embracing the latest marketing ‘bells and whistles’, and seem to have forgotten about the fundamentals of support, alignment, comfort, lasting performance and real quality for the price the customer pays,” says Connolly. “Naturally, we offer all the new technologies that any other brand features such as gel, gel-foam, natural latex, open-celled engineered foams, air-flow materials, temperature control, and phase-change materials. But more importantly, we design and build all our Eclipse and Eastman House mattresses with our own clinically-tested, proprietary construction features with a commitment to providing fundamental support, alignment, comfort, performance and real value.” The company’s unique design and construction elements include the patented: Spinal Zone, LifeEdge, Spinal Zone Quilting design and patent-pending ModuCoil - Modular Foam Technology. Connolly says that with these proprietary / patented features, the company’s focus is on the fundamentals, or what really matters in designing and producing beds for healthy sleep.” This is our central message to consumers and our retail partners: that the Eclipse and Eastman House brands are designed and built to address ‘what really matters’ in mattresses promising healthy sleep….namely the “fundamentals” of better sleep.”

Connolly invites both consumers, as well as current and prospective retail partners to go to the Eclipse website to fully acquaint themselves with the clinically-tested and patented, proprietary Spinal Zone, Life Edge, Spinal Zone Quilting and the patent-pending ModuCoil Modular Foam Technology. “These mattress building blocks are second-to-none”, says Connolly. “Using these patented elements, we create mattress sets that really address the fundamental issues, the heart of superior and healthy sleep. We give the retailer something concrete to sell to today’s discerning consumers.”

In the US Eclipse services national accounts as well as many independent retailers across the country with 10 licensees and sub- licensees. Eclipse is also an international company committed to selling mattresses worldwide. With 34 licensed factories spanning 6 continents and over 100 years experience, Eclipse dedicates itself to combining innovative, patented sleep technology with relentless customer service The company’s goal is to provide the consumer with a healthier night’s sleep.

For more information contact: http://www.eclipsemattress.com/