Organic Mattresses, Inc. Invests In Marketing The Organic Space

Furniture World News Desk on 7/26/2014

Organic Mattresses, Inc. (OMI), the manufacturer of organic mattresses, reported that it  is pushing the way the organic industry is marketed to consumers with the launch of a new line of merchandising and point of purchase (POP) displays at the upcoming Summer Las Vegas Market, July 27th-31st. The company’s high-quality design, materials and custom sizing options are poised to stand out on retail floors.

OMI’s new POP program has vastly expanded both its exterior and interior merchandising offerings, including large indoor hanging banners and bright, attention-grabbing window cling advertising products. The program was created with the intent to catch the consumer’s eye with dynamic design and strong organic messaging.

“When you look at Whole Foods’ marketing strategy, they have done a great job with branding their piece of the organic space – the rest of the industry can learn a great lesson here. OMI’s size as a company allows us to invest in the right marketing to not only help retailers stand out, but to push the organic mattress segment into the spotlight transform the way in which organic products are sold and presented to consumers,” said OMI’s President and Founder Walt Bader. “We are committed to sharing the benefits of our 100% organically manufactured bedding offerings with more people, and we believe this new merchandising kit will help us accomplish this.”

OMI will highlight a sample design from the new program on the exterior of the C building at the World Market Center. The outdoor banner, created to grab attention and drive visitors to the company’s showroom, shows a woman lounging on an OMI mattress with just an organic blanket and features the tagline “Free with Every Mattress.” OMI is offering a free organic blanket for display on each new floor model ordered at the market.

To experience the new POP program, visit the OMI showroom located in space C-1507 at the Las Vegas Market, across from Tempurpedic.

About OMI: OMI is a full-circle environmental company dedicated to supporting America’s organic and sustainable farmers. OMI’s handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory™ to manufacture certified organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain both the Global Organic Standard (GOTS) and Global Organic Latex Standard (GOLS). For more information, go to www.omimattress.com or call 800-951-9196 during Pacific Coast business hours.