Serta Expands its iComfort Collection, Introduces New iComfort Accessory Program

Furniture World News Desk on 7/27/2014

After a highly successful launch of new iComfort models earlier this year, Serta is expanding its 2014 iComfort collection with three new models that will debut at the Las Vegas Market. Serta will also introduce a completely revamped iComfort pillow program featuring the same innovations used in the mattress collection.

The new iComfort models feature Serta’s Cool Action® Gel Memory Foam and EverFeel™ Technology, the same innovations introduced into the iComfort collection earlier this year, as well as Tencel® performance fabric. Ranging in queen standard set price points from $2,499 to $2,799, the three new beds have been designed to offer a luxurious and substantial feel.

“Our new iComfort collection has been a big win for our retailers,” says Andrew Gross, senior vice president of marketing for Serta. “We want to capitalize on the momentum by arming them with more options for their memory foam shoppers, while helping them close more sales at higher price points.”

Serta has also updated its line of iComfort pillows, which now feature Cool Action® Dual Effects™ Gel Memory Foam and a new “performance-inspired” aesthetic that will enhance the overall presentation of the pillows at retail. There are six iComfort pillows offering a range of feels for every type of sleeper, including one all-new model with EverFeel™ technology, ranging in retail price from $79- $129.

Retailers can see the new products and learn about Serta’s market specials for floor sample orders at Serta’s showroom during market in A-701.

About Serta Mattress Company:  Serta and its licensees together are the #1 mattress manufacturers in the United States. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta and its licensees also manufacture the iSeries® Hybrid Sleep System and the exclusive Trump Home® and Bellagio at Home® mattress collections.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 150 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit www.serta.com.