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Cleanbrands To Debut “Sleep Sweet Trio™” At Winter 2015 Las Vegas Market

Furniture World News Desk on 12/13/2014


To promote health and wellness, CleanBrands LLC, a trusted leader in mattress, box spring and pillow protection, reported that it will debut the CleanRest® Sleep Sweet Trio™ at Specialty Sleep Suite C1565 at the Winter 2015 Las Vegas Market, scheduled for January 18 - 22, 2015.

Featuring a new program that highlights the health and wellness products of its new lines of CleanRest® pillows and protectors, CleanBrands® says it will prove that “comfort is now healthy” through its three offerings – CleanRest® pillows and CleanRest mattress protectors for consumers, and specialized sales training for its retail customers. CleanRest® Pillows will be featuring CleanBrands® new WayBetter Foam™ while both CleanRest® Pillows and CleanRest® Mattress Encasements will feature the company’s patented MicronOne® fabric technology.

“We are really so proud to be introducing WayBetter Foam™ - made from a a really magnificent material - to the Winter Market!” said Gary Goldberg, founder and CEO of CleanBrands, “Remember: comfortable is now healthy!! WayBetter Foam™ means there is no need to compromise anymore. Healthy is better, and consumers no longer have to live with the knowledge that other products can make them sick.”

WayBetter Foam™, made right here in the USA, is made from green renewable natural polyols that produce no harmful emissions during manufacturing... NONE! WayBetter Foam™, containing only plant-based renewable resources, has no petroleum by-products, is PH neutral, and leaves a negative carbon foot print. The unique green features of WayBetter Foam™:
  • The properties and characteristics of this foam make it naturally hypoallergenic.
  • Antimicrobial properties allow the foam to resists mold, mildew, and dust mites
  • Emits and exhales CO2…just like humans do.
  • · Maybe best of all, there is no harmful off-gassing of Volatile Organic Compounds (VOCs), which cause large numbers of molecules to evaporate – off gassing – into the air. Some VOCs are dangerous to human health or cause harm to the environment.
  • No harmful HCFC’s or CFC’s, which are man-made gases that are used as refrigerants in air conditioning and refrigeration and are commonly known by the DuPont brand name Freon. This HCFC, which can and is often used as a blowing agent in the manufacturing of foam results in unwanted production of HFC-23, a "super" greenhouse gas that is literally thousands of times more damaging to the climate than CO2.
  • No toluene diisocyanate (TDI) - which is classified as a carcinogen by OSHA - is . TDI is irritating to the eyes, respiratory system and skin; it is toxic from both short-term and long-term exposures and is found in many other bedding products.
New studies and common sense raises the red-flag of concern over the terrible chemical odor conventional foams produce, known as off-gassing. Consumers know those off-gassing matters to them, their families, and the world we live in. That’s why consumers will be choosing clean, green, and natural solutions to fill their everyday needs and help lead them to enjoying a better way of life in 2015.

MicronOne® patented fabric technology was born from Mr. Goldberg’s desire to protect his son from micro-toxins like dust mite waste or mold spores that build up over time in pillows, mattresses or box springs. The result of several years of research and development is a process which creates a uniform pore structure used in our suite of allergen and micro-toxin barrier fabrics. MicronOne fabrics can filter airborne particles down to one micron, essentially matching the protective performance of vinyl without sacrificing any of the comfort and moisture vapor breathability that is essential for a health, restorative night’s sleep.

Completing the Vegas threesome will be special training, only available through bedding industry veteran Harry Costantino who has a proven record of driving retail sales by taking a holistic approach to the selling process. Harry will be demonstrating that selling health will be a dominant for the discerning furniture outlet looking to provide peace of mind and the best sleep options for their customers. Harry, with an extensive background in sales, will be providing exclusive sales training and insight born from his decades of experience in the furniture market.

About CleanBrands LLC: Founded in 2006, CleanBrands LLC is a Rhode Island-based company that designs and manufactures the world's most innovative and advanced products devoted to improving the health and comfort of the sleep environment. Leveraging a breakthrough, patented fabric technology called MicronOne®, the company's CleanRest®, Healthy ZZZ's and BeneSleep® brands of bedding products provide the world's most effective and comfortable barrier against the millions of toxins, allergens and bed bugs that can naturally accumulate inside mattresses and pillows. Designed by a third-generation textiles innovator, backed by science, and recommended by physicians, MicronOne® products work. Look for the green MicronOne® shield to ensure that your home becomes the healthy refuge you and your family deserve. Visit www.cleanbrands.com or e-mail info@cleanbrands.com for more details.