New Line of Luxury Beds Launches at Sleepy’s

Furniture World News Desk on 5/11/2012

Sealy®, Inc. announced a strategic partnership with Hotel Maison, LLC to manufacture a new line of Hotel Maison luxury mattresses to be sold at Sleepy’s, beginning May 2012. Inspired by hip hotel design trends from around the world, the new line brings the allure and luxury of a hotel experience to the home and transforms the bedroom into a dream destination. Created with the trust and support of Sealy, the line will available in 550 Sleepy’s stores.

“We are excited to partner with Hotel Maison to bring the luxury of a hotel bed in the comfort of home,” said Jodi Allen, chief marketing officer, Sealy. “As with all Sealy mattresses, consumers purchasing the Hotel Maison line can rest assured they will receive a better, more restful night’s sleep.”

The Hotel Maison mattress collection will officially launch May 10th during an exclusive event at Sleepy’s Fifth Avenue store in New York City. The new line features a mix of clean, modern grey and white geometric patterns and includes four categories: Ambassador - Plush Euro Pillowtop, Ultra Luxury - Ultra Plush Euro Pillowtop, Luxury Plush and Luxury Firm. Each category includes features like the Comfort Hold Foam, which reduces pressure points and improves circulation, the Motion ControlTM Innerspring, which provides a hotel mattress feel and the DreamEncasedTM Edge, which provides 10 percent more sleeping surface.

“With this new line, we have succeeded in recreating the wonderful night’s sleep people experience when they travel. Through our affiliation with Sealy, we are delivering on our promise of transforming the bedroom into a dream destination – and Sleepy’s is providing us with a terrific opportunity to access the market” said Judy George, principal, Hotel Maison. “We’re so excited for this new partnership and look forward to offering a complete bedroom story to consumers who are looking for affordable hotel-inspired designs that embrace luxury."

Kim Salmela, principal, Hotel Maison added,”I have slept in hundreds of hotels as I travel around the world for work and I am astounded by the comfort of the Hotel Maison beds. I didn’t want to get up! Sealy has outdone themselves by producing such a high quality mattress at such value price-points.”

About Sealy: Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Sealy Embody™, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, visit www.sealy.com.

About Hotel Maison: Hotel Maison is a partnership between furniture industry veteran and former Domain CEO Judy George and L.A.-based designer Kim Salmela, who brings an eclectic mix of modern and exotic inspirations to her work. Worldwide travelers, the pair sought a solution to the dilemma of keeping the feeling of hotel luxury alive upon returning home. Inspired by the allure and luxury of chic hotel design trends from around the world, they created a fresh and innovative line of home furnishings that expresses stylish, elegant comfort with reflections on modern sensibilities and exotic destinations. Visit www.hotelmaison.com for more information.