Mor Furniture for Less Opens Its 30th Furniture Store in Visalia, California

Furniture World News Desk on 2/21/2015

Mor Furniture for Less reported that it is continuing its growth up and down the West Coast with an all-new furniture store in Visalia, California. The Grand Opening of the new showroom was marked by a special ribbon-cutting event on Tuesday, February 17th, hosted by Visalia City Hall guest Vice Mayor E. Warren Gubler. Attendees of the event were offered gifts for attending, including free throw pillows, refreshments, as well as $100 to spend on a set of furniture and 50% off any one item until noon.

The new location follows a series of store openings for one of the country's largest furniture retailers, including a new location in Phoenix, Arizona, one in Salem, Oregon and two new furniture stores in Palm Springs, California. The Visalia showroom advances the recent trend the company debuted in Salem, housing multiple showrooms within one location. It features a multi-building complex which houses a furniture store, a mattress store and a children's furniture store, all under the same roof. The Visalia location will soon also offer the company's first Outlet Center.

Originating from San Diego, Mor Furniture for Less has been delivering home furnishings to California residents for nearly 40 years, making the company one of the longest-established California furniture stores. The newest showroom in Visalia joins existing stores in Fresno and Bakersfield, which have been operating in the region since the 1990s. The company entered the market 19 years ago with a bedroom furniture store in Bakersfield, then followed with a specialty sofa store in Fresno. Today, both locations have been expanded to offer the complete Mor Furniture for Less lineup and are both among the most popular of the company's 30 locations. All three locations are serviced by a massive Distribution Center, also in Visalia, which has been in operation since 2012.

Customers of Mor Furniture for Less associate the brand with a unique shopping experience, including complimentary fresh-baked cookies, fresh popcorn, hot coffee and fountain soft drinks as well as family entertainment such as video games, music videos and movies. In addition to the company's selection of living room, bedroom, and dining room furniture, the company is one of the leading mattresses retailers in the country, carrying the complete line from Tempur-Pedic, iComfort, iSeries, Serta and Sherwood.

Mor Furniture for Less, established in 1977, is the largest family-owned and operated furniture retailer on the West Coast with 30 stores in 7 states, offering the best value and widest selection in bedroom furniture, living room furniture, kids and teens furniture, dining furniture and mattresses.