Forever Foundations To Offer “We Fill The Gap” Retailer Program At Las Vegas Market

Furniture World News Desk on 7/6/2015

Forever Foundations reported that it will introduce a new marketing and sales program for mattress / bedding retailers and selected OEM ( mattress manufacturers ) at the Las Vegas Market, WMC Showroom C-1565 -- designed to increase attachment rates, sales, and margins by offering them a full choice in foundations / bed frames. The new program will focus on “We Fill the GAP” on the retail floor.  According to company president Dennis Rodgers, retailers have for years offered traditional wooden foundations and bed-frames. In recent years adjustable bed base sales have taken off creating a whole new momentum for a new lifestyle marketing program for retailers and mattress manufacturers.

“Historically the choice has been to sell a mattress with a traditional style wooden foundation for a MSRP of $100 to $250. This was the price range deemed unsurmountable by the industry. With the incredible success of the adjustable bases at price points from $800 to $2,000 and more, the price point ceiling certainly has been re-established.”

“This has created a huge middle ground opportunity between the $250 foundation and the $800 power base, not only in price, but also product value, consumer value, and profit opportunity,” says Rodgers. “If the industry is seeing attachment rates of 25% or more on adjustable bases going from a $250 foundation to a $800 adjustable, what is the opportunity for attachment rates, in that middle gap price range, with a true value-driven Forever Foundation?

“This is especially true for mattress sales to customers who may be larger and heavier (people who need more support); for modern-living customers who live in smaller spaces such as apartments and condos, (people who need storage); and for people who are more health/clean conscious, (no dust mites, allergens or, bedbugs.)” states Rodgers. For all ages and life styles, from the millennial to the empty nesters, there is a Forever Foundation perfect for all types.

“Our expanded selection of Forever Foundations under our “We Fill the Gap” program allows us to offer retailers and their customers a middle priced and higher margin attachment foundation program. This allows the retailer to offer consumers a “Good”, “Better “ and “Best” solution to match the sale of the mattress. We become part of the total solution joining the sale overall of the “right” mattress, top-of-bed pillows, protection systems, and linens to the right choice for supporting the mattress with a Forever Foundation,” says Rodgers.

The Forever Foundations MSRP ranges from $399 to $699.

For more information on the full selection of Forever Foundations, visit us at the World Market Center C-1565 , August 2 – 6, 2015. www.foreverfoundations.com