Surya to Shine Spotlight on Ease of Product Coordination Across Entire Line at Atlanta Market

Furniture World News Desk on 7/6/2015

Clockwise, from top left: Anniston duvet set, a selection of crystal and glass lamps, embellished pillows, artwork from Surya’s Made to Order Art Program


Surya reported that it will showcase during Atlanta Market expanded lighting and bedding categories along with additional customization options, all designed to make it even easier to achieve seamlessly coordinated looks.

Beginning with the launch of its pillow line in 2010, Surya has incrementally added new categories to its offering – with the goal of becoming a one-stop shop for coordinating home accessories across a wide range of styles, colors and price points. With its most recent line expansions, the brand has added significant depth and breadth to its lighting and bedding categories, giving designers and end consumers more product choices and greater design flexibility.

Carefully curated to integrate with the entire Surya line, Surya’s expansive lighting collection boasts 350+ diverse options. A wealth of rich finishes and textures, features such as colored linings and double shades, as well as the availability of matching floor and table lamps, helps to ensure that buyers can find the products that will work for their specific needs.

Surya’s growing bedding line consists of 55+ designs in a broad assortment of styles, colors and luxe materials. Sold as sets or individually, the richly crafted designs can easily be mixed and matched to create any number of trend forward looks.

“We are always looking for ways to optimize the home accessory shopping experience,” said Satya Tiwari, president, Surya. “We achieve this not only through our extensive product offering, but also by carrying color palettes and designs across categories to simplify product selection. We were the first in the industry to implement the Pantone matching system, helping designers to feel confident in their color choices. We will continue to innovate to make the design process as seamless as possible. If there’s a better way to do it, then we will be there with the products and programs to make it happen.”

In addition to showcasing its lighting and bedding designs, Surya will provide demos of two new made to order programs: the Cut and Sew Rug Program, which enables customers to order a machine-tufted rug in any size and shape for guaranteed shipment within three weeks, and the Made to Order Art Program, which offers a choice of 7,500+ images available on a variety of materials and in more than 800,000 configurations. Surya will also demo an interactive art merchandising program that displays a selection of made to order art in multiple materials and frame types for easy comparison by end consumers.

To promote ease of cross category coordination, Surya is offering the following market promotions for customers enrolled in Surya Rewards, the brand’s customer loyalty program:

• Earn 2X REWARDS on any order when 2 product categories are ordered
• Earn 3X REWARDS on any order when 3 product categories are ordered
• Earn 4X REWARDS on any order when 4+ product categories are ordered

Market attendees can view all of Surya’s newest offerings at AmericasMart 11-A-1 from 8 a.m. – 8 p.m. daily. Surya will serve a complimentary hot catered breakfast and lunch each day, along with hors d’oeuvres and cocktails each evening.

View a sampling of Surya’s lighting and bedding products.

About Surya: Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The brand also provides innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya has showrooms in Atlanta, Dallas, High Point, Las Vegas, New Delhi and Toronto. To learn more, visit www.surya.com.