Pitch Launches Campaign For SoCal Retailer Living Spaces

Furniture World News Desk on 7/6/2015

Advertising agency Pitch reported that it has just launched a new campaign for Living Spaces, the SoCal-based elegant home furnishings chain. The campaign features “Mod,” a dazzling TV spot that does something very pure and simple – it shows their amazing furniture in a beautiful way. See the spot here:



“The idea behind the campaign is discovering the silver lining at Living Spaces, which is all about not having to spend a lot to get such great stuff,” said Pitch Executive Creative Director, Helena Skonieczny. “Also, consumers have become much more design savvy so we need to keep things fresh and always evolve.”

The creative is an evolution of the existing “Your Life. Your Style. Your Living Space” campaign – which positioned Living Spaces as a brand to express your life and style. The new work pushes the brand even further into the style space and deepens the connection to existing customers and shows the new customers how great their furniture really is.

Credits:

Production Company: Milkt Films
Executive Producer: Lindha Narvaez
Director: Matt Egan
DP: Vance Burberry

Agency: Pitch
Chief Creative Officer: Xanthe Wells
Executive Design Director / Creative Director: Helena Skonieczny
Art Director: Jennifer Ho
Art Director: Miriam Blanco
Copywriter: Ari Alius
Director of Broadcast Production: Julie Salik
Producer: Laura Keseric
Production Coordinator: Nick Phillips
President: Rachel Spiegelman
Group Account Director: Dave Foster
Account Director: Michelle Agnew
Account Executive: Alissa Pineda
Business Affairs: Lupe Ramos
Business Affairs: Ivy Chen

Editorial Company: Bicep Productions
Executive Producer/Post: Esther Gonzalez
Senior Editor: Nate Connella
Assistant Editor: Gary Burns
Mixer: Luis Rosario

Visual Effects: Method Studios
Lead Flame Artist: Thomas Downs
Flame Artist: Claus Hansen
Flame Artist: Sean Wilson
Flame Artist: Noah Caddis
Flame Artist: Sebastien Petit
Executive Producer: Robert Owens
Producer: Stephanie Allis
CG Lead: Norris Houk

Telecine: Co3
Telecine Artist: Beau Leon
Producer: Liza Kerlin

Music Company: Motive
Executive Producer: Samanta Balassa
Composer: Jeremy Adelman