Restonic Teams With Wright To Launch New Pop/Training Platform
Furniture World News Desk on
7/29/2015
Wright Global Graphics (WGG), best known for its innovative approach to marketing and branding support, announced that it has teamed up with Top 10 bedding producer Restonic to launch the new Restonic Reality point-of-purchase and training program at the Summer Las Vegas Market August 2nd – 6th. The two companies developed the customized platform which utilizes a 3D modeling feature of RetaiLiveSM technology to create an interactive experience to educate the Retail Sales Associate (RSA) and consumer.
Restonic Reality utilizes three-dimensional graphics to simulate mattress components and disseminate product information. It can be used as an internal training tool, or an interactive consumer experience at the point of sale. Designed to provide a consistent marketing message for both the RSA and consumer, the web-based program provides details about the features and benefits for each component layer, directly to a mobile device.
“Wright has been a long-time partner and when we approached them about developing something cutting edge and unique for us in the marketplace, they created a very dynamic solution that will really empower our retailers,” said Restonic President Ron Passaglia.
“This has been a collaborative effort from start to finish. When Restonic challenged us to create an interactive way to present components, we showed them how our RetaiLive technology can bring each layer to life,” said WGG Senior Vice President of Business Development Don Wright. “RetaiLive is one of our most diverse products. It allows us to customize marketing materials using a variety of mobile platforms that can add fun to the sales process.”
About Restonic: Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and greater attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East, South Africa and Turkey.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.