Loloi Signs New License with Magnolia Home by Joanna Gaines Collection
Furniture World News Desk on
2/3/2016
Loloi recently announced its newest licensed partner, Joanna Gaines, designer, renovator and host of HGTV’s ‘Fixer Upper’, now in its 3rd season. Gaines’ new collaboration with Loloi will showcase an exclusive line of rugs, pillows, and throws, set to debut at High Point Market, April 22-26 in Loloi’s showroom, IHFC D-320.
“We are big fans of Joanna’s fresh but timeless style and see this collaboration with another Texas-based personality as the perfect fit”, says Amir Loloi, President. “Her passion for great design together with our attention to detail, quality and construction will make this a really successful collection.”
Joanna Gaines is a designer, renovator and modern-day pioneer who received her degree in Communications from Baylor University and fell in love with design while interning in New York. Upon her homecoming, she decided to open up her own shop in Waco, Texas, akin to the small boutiques she adored in the Big Apple, and started to really hone in on her design style. She and husband Chip Gaines found great success when they opened their own business, Magnolia Home, and started flipping homes in Central Texas. They caught the eye of HGTV execs and ‘Fixer Upper’ was born. Now in its 3rd season, Fixer Upper is an HGTV fan favorite for its budget-friendly, home-grown approach.
"The best thing about a rug is its ability to transform a space, but it can be a serious challenge to find the right one” says Joanna Gaines, Lead Designer and Owner of Magnolia Home. With this in mind, I'm so excited about this partnership with Loloi. Rugs are an effortless way to bring warmth, add texture and define spaces in your home, and I hope this unique, fresh and classic line will make your rug shopping experience one step simpler. No matter your style, I think will have just the thing for you.”
The Magnolia Home by Joanna Gaines product line for Loloi will be on display in April at the High Point Market. Visitors to Loloi’s showroom can expect to see a dedicated space of vignettes featuring all new products along with giveaways inspired by the Joanna’s Magnolia Home collection. For news, decorating guidelines and other updates from Loloi, connect via Facebook (www.facebook.com/loloirugs), Pinterest (www.pinterest.com/loloirugs), or the company website, www.LoloiRugs.com. For further information on Joanna Gaines, “Fixer Upper” or Magnolia Home Furnishings visit https://magnoliamarket.com/
More About Loloi Rugs: Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won five ARTS Awards: three for “Best Rug Manufacturer” in 2010, 2011 and 2015, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. For more information, visit:
www.loloirugs.com.