Nourison and Kathy Ireland Worldwide Announces Expansion

Furniture World News Desk on 4/27/2016

Floor covering and home accents manufacturer Nourison and Kathy Ireland Worldwide (kiWW®) recently announced that they are extending their relationship with an expansion of the kathy ireland® Home collection of rugs, decorative pillows and poufs.

"Nourison’s partnership with Kathy Ireland Wolrdwide continues to strengthen and grow. Kathy’s vision comes to life through these new inspirations and timeless designs, which add depth to the collection and extend the brand story to our customers,” said Alex Peykar, Principal of Nourison.

"It is a great joy to extend our relationship with Alex and our incredible team at Nourison. Julie Rosenblum is a steward who sets the bar for managing licensing agreements. Everyone at Nourison has elevated our brand presence in powerful and creative ways. Our fashion forward steps, are beyond our imagination. We will always be grateful for this realization of our design and retail dreams. They are exquisite partners, " said Kathy Ireland, Chair and CEO of kathy ireland® Worldwide.

The kathy ireland Home by Nourison collaboration supports the core mission statement of “solutions for families, especially busy moms.”

New area rug collections include Seascape, Yummy Shag and Illusion. Seascape is an elegant boucle wool and sisal bordered rug that takes inspiration from the Aloha Style Guide, capturing the royal spirit of Hawaii and the warm climate of island living. Yummy Shag has a plush look and feel in an enticing array of gorgeous neutral shades. Illusion embraces casual living through modern and contemporary designs in a rich color palette of warm and cool neutrals.

Bengal is the latest addition to the kathy ireland® by Nourison Jardin Rug Collection. The world-famous garden designer Nicholas Walker brings eco-friendly jute rug to life in neutral hues with a simplicity that is looked for in today’s décor.

The Bliss Collection focuses on “solutions for the people in love” through a collection of individual bridal pillows, including Mr. & Mrs., Faith, Love and Trust, and complementing ring pillows with a removable satin ribbon. The Bliss Collection was inspired by kathy ireland® Weddings and is an extension of Kathy Ireland’s commitment to creating everlasting memories for the bride in her home.

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More about kathy ireland® Worldwide: Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. The missions of “...solutions for families, especially busy moms™,” “...solutions for people in love™,” and “...solutions for people in business™,” translate to all kiWW® collections, including: fashion, fine jewelry, intimate apparel, skincare, accessories, weddings, home, office and more.  kiWW’s unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.

Listed as the 31st most powerful brand globally by License Global Magazine, with annual merchandise sales of $2.5 billion, according to Forbes Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.

Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, Elizabeth Taylor AIDS Foundation and the St. Jude Children's Research Hospital.  

More about Nourison: Nourison is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet and home accessories at multiple price points from low to mid-market to luxury. A fully vertically integrated company, Nourison oversees almost every aspect of the manufacturing process and produces over 85% of their product assortment from sustainable, natural fibers. Their quality, extensive inventory and speed to market has made them valuable partners in the home furnishings and hospitality industries. Their product assortment includes licensed collections from well-know brands including Calvin Klein, Kathy Ireland, Waverly, Barclay Butera, Joseph Abboud, Peanuts and more. Nourison was founded in 1980 by the Peykar brothers in New York and still remains a family-owned company. For more information, visit www.nourison.com.